Lisa Tirino of Ocean Spray Cranberries Livestream Studio Interview at BevNET Live Winter 2018


To play this video, purchase a BevNET/NOSH subscription or Login.

Lisa Tirino, Senior Manager of Innovation R&D for Ocean Spray Cranberries joins Ray Latif and on the BevNET Livestream Studio as she discusses the launch of their new line of sparkling juice SKUs as they aim to modernize the brand and reach the millenial and Gen-Z demographic. As a legacy brand, Tirino touches on how innovation can create a bridge to reach those new consumers while also maintaining their core consumers. With that, Ocean Spray aims to bring more awareness on the health benefits of cranberries and growth to their brand.

Comments