Sponsored Workshop: Energy, focus, resilience: The innovation for differentiation
Shawn Wells, is recognized as "The World's Greatest Formulator" with over +1,100 formulas created and +40 patents. As the Chief Science Officer of NNB Nutrition, Shawn guides us through customer need states for functional beverages: what we now know, what we've gotten wrong and what science says our bodies need. But most importantly, what innovations exist to carry the industry into the future of what differentiation looks like for consumers. NNB will also be sampling their proof of concept drink with the industry's most innovative functional RTD ingredients.
