State of the Market: Kathryn Peters & Brian Reed

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Kathryn Peters, EVP of Business Development for SPINS, and Brian Reed, Principal for Market Structure/IRI, start off Day 2 of BevNET Live with a look at the current state of the beverage industry. As beverages continue to innovate, Peters and Reed explain that retailer expectations are accelerating. They also examine trends across the beverage spectrum while analyzing consumer behavior in order to help brands grow and innovate within the beverage space.