Turnarounds: Celsius and Beyond: Gerry David and Vanessa Walker, Celsius

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Gerry David, CEO of Celsius, and Vanessa Walker, EVP of Sales & Marketing for Celsius, provide us an inside look into their experience of reviving the near bankrupt Celsius brand. David and Walker detail the necessary steps to turnaround a brand and generate growth while also analyzing how to spot weaknesses in the brand. Along the way, the duo provide context and a brief history of the Celsius brand.