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Virtually Live 2020: Trade Spend 1: Costs and Planning
Presenters:
John Maggiore - Founder, Maggiore Sales and Marketing
Bob Burke - Founder, Natural Products Consulting Group
Bob Burke and John Maggiore take attendees into the ways they can create effective trade spend and promotional planning and the best ways to incorporate effective programs into company budgets -- and to monitor those programs for maximum sustained lift.
John Maggiore - Founder, Maggiore Sales and Marketing
Bob Burke - Founder, Natural Products Consulting Group
Bob Burke and John Maggiore take attendees into the ways they can create effective trade spend and promotional planning and the best ways to incorporate effective programs into company budgets -- and to monitor those programs for maximum sustained lift.
