52 Weeks through 1/22/2012
As the story on page 40 indicates, bottled water overall has regained its lost mojo and has slowly begun to start making sales gains again. To really see where the movement is, however, look at the high end and low end of the spectrum: private label is up higher than the category average, as are premium brands Smartwater, Fiji, Voss, and Icelandic Glacial. Even Evian, which has struggled mightily to make up lost ground, has dropped its losses to near-even – could be a big year for the ol’ gal.
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