Miami, FL – June 2006 – Fashion has a new source of energy. BAWLS Guaranexx has been named the official energy drink of the IMG Sunglass Hut Swim Shows Miami Presented by LYCRA and Olympus Fashion Week New York in Bryant Park. Fashion enthusiasts understand that style encompasses every aspect of ones life, down to the very beverage that one consumes. BAWLS introduces a sophisticated, highly caffeinated drink that offers superior taste in a beautifully designed package that lets onlookers know that you’re one step ahead of the crowd.
Hoby Buppert, creator of BAWLS Guaranexx and CEO of parent company Hobarama LLC explains “The fashion industry provides the perfect compliment to Guaranexx – a sophisticated calorie conscious crowd that is always on the go and in need of extra energy.” Hobarama LLC expects fashion week attendees to sample over 50,000 bottles of product over the course of the two events and introduce the taste of Guaranexx to the most distinguished members of the fashion community. “IMG is responsible for the largest fashion shows in the world and it is an honor to have them request Guaranexx as their choice of energy drink,” comments Mr. Buppert.
BAWLS Guaranexx is no stranger to top design. In 2005, the beverage was awarded “Best Packaging Design” by the Glass Packaging Institute. However, with Guaranexx, it’s not all about appearances. Inside is a refreshing, lightly carbonated, citrus flavored beverage derived from guarana, a highly caffeinated berry from the Amazonian rainforest. The zero-calorie, carb-free drink packs a powerful 72mg of caffeine.
“We are really excited to have Bawls Guaranexx on board for our shows in New York and Miami,” states Fern Mallis, a fashion authority and Vice President of IMG. The IMG fashion shows are top notch productions with around the clock staffing. Over a hundred thousand people will attend the New York and Miami shows and Fern Mallis believes BAWLS Guaranexx will be a pure necessity, “Olympus Fashion Week in New York and Sunglass Hut Swim Shows Miami Presented by LYCRA are nonstop events and I know having a quality energy drink on site will help my staff, as well as our designers, models and editors get through the week.”
To celebrate the style and energy of the Miami Swim Shows, BAWLS Guaranexx has commissioned award winning, Miami-based designer Julian Chang to create a one-of-a-kind bottle accessory bag. Attending VIP’s and special guests will receive this must have Guaranexx hand tote and will go home with a piece of true Miami couture.
BAWLS Guaranexx is available at both mass designer retailers and fashion boutiques. The newest BAWLS Guaranexx retailer committed to superior design is Target Superstores where product rolled out in June, 2006.