@@img1PURCHASE, NY – February 22, 2007 – Pepsi-Cola North America announced plans to launch Diet Pepsi MAX, an invigorating zero-calorie cola with extra caffeine and a touch of ginseng. This formulation is specially designed for adults to get them through the day. The product, which received high scores in consumer testing, hits stores nationwide in June.
Diet Pepsi MAX is for 25-34 year-old diet drinkers, as well as
transitioners– those making the switch from regular colas to diets.
Nearly 80% of adult consumers say that maintaining energy is a top priority and nearly 60% find that there’s not enough time in the day to do the things they need to do. Diet Pepsi MAX serves up the invigoration they’re looking for in a familiar, great-tasting beverage – a zero-calorie diet cola.
“Diet Pepsi MAX will bring invigoration to the masses,” said Cie Nicholson, svp and chief marketing officer, Pepsi-Cola North America.
“Adults have told us that they’re constantly looking for the right balance to get them through their day and Diet Pepsi MAX is uniquely formulated to give the mind and body a boost.”
Available in 20-ounce bottles, two-liter bottles and 12-packs of 12-ounce cans, Diet Pepsi MAX will be sold at retail stores nationwide.
It is sweetened with a blend of aspartame and acesulfame potassium. The national rollout will be supported by a full slate of advertising, marketing and in-store activity. Diet Pepsi MAX joins Pepsi-Cola North America’s wide portfolio of 13 colas that includes caffeine-free, diet and flavored versions.
About Pepsi-Cola North America
Purchase, N.Y.-based Pepsi-Cola North America (www.pepsi.com) is the refreshment beverage unit of PepsiCo, Inc., in the United States and Canada. Its U.S. brands include Pepsi, Diet Pepsi, Jazz, Pepsi ONE, Wild Cherry Pepsi, Diet Wild Cherry Pepsi, Diet Pepsi Vanilla, Pepsi Lime, Diet Pepsi Lime, Mountain Dew, Diet Mountain Dew, Mountain Dew Code Red, Mountain Dew LiveWire, Sierra Mist, Sierra Mist Free, Mug, Tropicana Twister Soda, Aquafina, Aquafina FlavorSplash, Aquafina Sparkling, Aquafina Alive, Quaker Milk Chillers, Ben & Jerry’s MilkShakes, Dole and Ocean Spray single-serve juices, Tropicana Juice Drinks, IZZE and SoBe. The company also makes and markets North America’s best-selling ready-to-drink iced teas and coffees, respectively, via joint ventures with Lipton and Starbucks.