Minute Maid® adds Pomegranate Blueberry Variety To Enhanced Juices Line

HOUSTON (September 24, 2007) – Coca-Cola North America announced today the addition of new Minute Maid® Pomegranate Blueberry Flavored 100% fruit juice blend to its line of Minute Maid Enhanced Juices.

Demonstrating a continued focus on the health-conscious shopper, the Minute Maid Enhanced Juice line offers 100% juices and 100% juice blends designed and nutritionally enhanced to meet consumers’ health needs. In addition to new Minute Maid Pomegranate Blueberry, the line includes Minute Maid Multi-Vitamin, Minute Maid Active™ and Minute Maid Heart Wise®.

Made from a blend of five juices, Minute Maid Pomegranate Blueberry Flavored 100% fruit juice blend is enhanced with 50mg of Martek Biosciences Corporation’s life’sDHA™ Omega-3/DHA per 8 fl. oz serving, and along with these four other nutrients, helps nourish the brain and body:
  • Choline and B12 — play a role in brain and nervous system signals,
  • antioxidant Vitamin E — helps shield the Omega-3s in the brain from free radicals
  • antioxidant Vitamin C – is highly concentrated in brain nerve endings
Minute Maid Enhanced Juices are offered nationwide in distinctive premium 59-fl.oz. PET bottles, featuring an attractive contemporary design and “easy pour” side grip. The distinctive packaging was developed to showcase the fresh taste and high quality of the juice, stand out on the shelf and deliver functionality. 

The Minute Maid Enhanced Juices launch is supported in 2007 with a fully integrated marketing program that includes national print and television advertising, point-of-purchase displays, an interactive Web site, public relations and national in-store sampling programs.

About Minute Maid
The Minute Maid portfolio of beverages, with more than 100 different flavors and varieties, is produced by The Coca-Cola Company, the world’s leading marketer of premium fruit juices and drinks. For additional information about Minute Maid Enhanced Juices, visit www.MinuteMaid.com.