Innovative Beverage Inks Deal with Longtime Anheuser-Busch Partner, Arkansas Distributing Company

HOUSTON and WEST MEMPHIS, Ark., March 19 /PRNewswire-FirstCall/ — Innovative Beverage Group Holdings, Inc. (Pink Sheets: IBGH) today announced that the company has entered into an agreement with Arkansas Distributing Company, a longtime distributor for beer giant Anheuser-Busch(R), to expand the reach of the company’s signature relaxation beverage, drank(TM), to 17 counties in the Northeast Arkansas region.

The agreement marks the third relationship with an Anheuser-Busch(R) supplier announced by Innovative Beverage in two weeks. Arkansas Distributing Company’s existing relationships with an extensive network of retailers, including grocery chains, convenience stores, restaurants and other retailers will ensure that drank(TM) is widely available to consumers in the region.

“We are thrilled that another Anheuser-Busch(R) supplier has decided to include drank(TM) in its lineup of products,” said Peter Bianchi, CEO of Innovative Beverage Group. “This not only helps to expand distribution of our extreme relaxation beverage, but it also speaks volumes about the significance of this new functional beverage category when a well-known Budweiser(R) distributor like Arkansas Distributing Company decides to carry our product.”

“Our job is to not only stock top-selling items, but also to introduce our consumers to products that are new and different,” said Randy Sullivan, General Manager of Arkansas Distributing Company. “You can’t be in the beverage industry right now without hearing about how drank(TM) is both in demand and an innovator in the functional beverage category. The product is truly relevant to today’s trendy consumer and a beverage that we are glad to offer to our accounts in the Northeast Arkansas region.”

“We are always excited to bring drank(TM) to new markets,” added Bianchi. “Innovative Beverage Group is committed to satisfying consumer demand for the world’s first and most popular relaxation beverage. The success of the drank(TM) brand, along with this additional link to a consumer giant like Anheuser-Busch(R), continues to show that there are opportunities for growth around the globe.”

drank(TM) is the antithesis of the herd of energy drinks crowding the functional beverage sector. With a slogan of “slow your roll(TM),” this lightly carbonated relaxation beverage is infused with melatonin, valerian root and rose hips to provide a relaxing effect. Since launching in select markets in early 2008, drank(TM) has quickly become the go-to beverage for people looking to relax their mind and body.

Arkansas Distributing Company joins the ranks of many regional distributors and convenience store outlets that have added drank(TM) to their New Age beverage lineup. drank(TM) is currently sold in several major markets, including metropolitan areas of Birmingham, Huntsville, Mobile and Montgomery, AL; Atlanta and Macon, GA; Baton Rouge, Lafayette and Shreveport, LA; Springfield and St. Louis, MO; Jackson and Oxford, MS; Las Vegas, NV; New York, NY; Clarksville, Columbia, Franklin, Jackson, Memphis, Murfreesboro and Nashville, TN; Austin, Dallas-Ft. Worth, Houston, Livingston and Waco, TX. For more information about drank(TM), please visit: www.drankbeverage.com or call 877-DRANK-02; to reach Arkansas Distributing Company directly, please call 870-735-3506.

About Innovative Beverage Group Holdings, Inc.

Innovative Beverage Group Holdings, Inc. is a Nevada-based corporation headquartered in Houston, Texas that engages in the distribution and wholesale of products in the New Age beverage category. The Company recently launched its first proprietary product drank(TM). Dubbed the world’s first extreme relaxation beverage, drank(TM) was created to induce a natural calming and soothing effect when consumed. drank(TM) is a lightly carbonated grape flavored beverage formulated with natural calming agents including melatonin, rose hips, and valerian root. drank(TM) is sold in prominent purple, signature 16 ounce cans bearing the slogan “slow your roll’ and is available in convenience and grocery outlets in a growing number of regions throughout the United States. Innovative Beverage Group began operations as a distributor for well known national brands of beverage products including Jolt, Rock Star, Crystal Geyser, Sweet Leaf tea, Arizona Ice tea, and Volvic Water. Although the Company continues to distribute many of these well known brands in the greater Houston area, the expansion of Innovative’s proprietary product division has become foremost in their business model. Recent corporate strategies have been focused on the marketing and distribution of drank(TM) to accommodate the growing demand for the product. Innovative Beverage Group is also currently working to add additional proprietary products to its line that will complement drank(TM) and provide consumers with an array of new and unique concepts in the New Age beverage category.