ZICO coconut water signs Polar Beverages

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Hermosa Beach, Calif. June 9, 2009 – With a commitment to providing a healthier beverage option to consumers in New England, ZICO Pure Premium Coconut Water has signed a deal with Worcester-based Polar Beverages to distribute its products throughout the region.



Under the new agreement, Polar Beverages, New England’s leading non-alcoholic direct store delivery distributor, will make ZICO available across New England with the exception of Vermont, which will continue to be handled by G. Housen. Polar Beverages is credited with helping to build such brands as Nantucket Nectars, Vitamin Water and Honest Tea, among others.



“We’ve been watching the emerging coconut water category for some time,” said Gerry Martin, Polar Beverage’s vice president of marketing. “After hearing of ZICO’s success in New York, Los Angeles and other markets and learning about their disciplined, methodical go-to-market plan for New England, we felt it was the ideal brand for Polar.”



Made with 100 percent pure coconut water, ZICO is more effective for full body replenishment than plain water and contains none of the added sugars and calories commonly associated with traditional sports drinks. ZICO contains more potassium than a banana and four additional naturally occurring electrolytes in one 60-calorie serving.



“Given their outstanding reputation for building brands that consumers want, we are very excited about our new partnership with Polar Beverages,” said Mark Rampolla, ZICO’s founder and chief executive officer. “We expect New England to be a key growth market for ZICO and feel that Polar is the right distributor to fuel that growth.”



ZICO currently is available in three exotic varieties – natural, mango and passion fruit-orange peel. Even the flavored varieties are all-natural, as they contain flavor essences, meaning they come from the flower itself, not the fruit, giving the beverage a light yet potent flavor with no additional sugar, calories, carbs or acidity. ZICO also comes in an easy-to-carry, eco-friendly TetraPak for on-the-go refreshment that retains the beverage’s authentic tropical flavor.



About ZICO

Founded in 2004 by Mark Rampolla, ZICO is 100% pure coconut water with natural flavor essences. With five essential electrolytes, more potassium than a banana, low acidity, no fat, no sugar added, and no cholesterol, ZICO is the natural, refreshing way to rehydrate and replenish. The unique processing and packaging system captures and retains the exotic flavor and nutritional benefits of coconut water for 12 months so you can enjoy ZICO anytime and everywhere. ZICO can be found at leading yoga studios, gyms, natural food stores and gourmet grocers in select markets across the country. Find out more at www.zico.com.