Sherborn, MA – October 6, 2010 – Silverwood Partners is pleased to announce that Michael Hartman has joined Silverwood Partners as an Industry Advisor, further enhancing the firm’s deep expertise and experience in the food, beverage and consumer products sector. Michael has over 11 years of beverage experience at PepsiCo in his 17 year marketing career. He served as VP Marketing at Pepsi Beverages Company/PBG from 2005 until June 2010. He was responsible for the $2.5B+ Non Carbonated Brand Portfolio at the #1 Pepsi Bottler. He led strategic planning, retail strategy, execution, innovation and promotions for portfolios in nine Categories: Unflavored Water (Aquafina), Enhanced Water (SoBe, Propel), Sports Drinks (Gatorade, G2), Tea (Lipton, Tazo), Juice/Juice Drinks (Tropicana, SoBe, Ocean Spray), Energy (Rockstar, AMP), Coffee (Starbucks Frappuccino, Double Shot), Value Added Protein (Muscle Milk) and Coconut Water (O.N.E. Natural Experience). He was integral in PBG's pursuit of white space, which resulted in distribution deals with Rockstar Energy, Muscle Milk, O.N.E. Natural Experience and Tampico Plus.
Michael previously served as VP Marketing of Quaker Snack Bars from 2004 – 2005, and VP Marketing with Pepsi-QTG in Canada from 2001 – 2004. Prior to joining Pepsi in 1997, he worked at Colgate-Palmolive and L&F Products (now part of Reckitt Benckiser). He has served on the Board of Directors of O.N.E. Natural Experience, the Association of Canadian Advertisers and the Promotion Marketing Association of Canada. Michael received his MBA from the Fuqua School of Business and a BS in Economics from Wharton.
About Silverwood Partners
Silverwood Partners is a sector focused investment bank that provides merger & acquisition advisory services, private capital financing capabilities, and financial and strategic advisory services to companies in the media communications technology, healthcare, consumer and financial services technology sectors.