River North was formed in December 1998 and today services approximately 1,800 retail accounts in the City of Chicago and Oak Park. River North services bars, restaurants, hotels, venues, supermarkets, liquor stores, small/large independent stores and convenience stores. River North is a major beer supplier for Budweiser and Anheuser-Busch amongst other well-known and recognized national and international brands.
Eric Skae, New Leaf President and CEO, stated, “As we add Chicago to our distribution footprint, New Leaf is now available in the three largest Designated Marketing Areas (DMA) in the U.S. The introduction with River North marks another major metro area where consumers can purchase our great tasting, all natural, healthy beverages. We have successfully partnered with River North who has built a strong, first class distribution system. As we enter the summer months, I believe we will continue to build steady traction in this region and customers will demand our existing tea beverages and our newly launched line of lemonades and half and half beverages.”
Phillip Birnbaum, General Manager of River North, said, “We have closely monitored the growth and demand for New Leaf for some time now and have been impressed with not only the packaging and appeal that New Leaf embodies, but also the marketing strategy that has really touched home with customers. New Leaf’s entire line of products tastes great and now is the opportune time to add New Leaf to our distribution network.”
About New Leaf Brands, Inc.: Founded by Eric Skae in 2004 in Orangeburg, New York, New Leaf Brands was born out of the vision to provide consumers with a healthy and great tasting beverage. New Leaf Brands are available in 12 unique tea flavors sweetened with 100% organic cane sugar, 4 lemonades made with 6%-10% real fruit juice and sweetened with 100% organic cane sugar and 2 diet iced teas sweetened with Splenda(TM).