Football Superstar Rob Gronkowski Suits Up with BODYARMOR SuperDrink as Partner & Investor

Los Angeles (August 14, 2012) – BODYARMOR SuperDrink™ announces today that Rob Gronkowski, pro football Superstar, has joined BODYARMOR SuperDrink™ as partner in a multi-dimensional agreement.  The partnership will focus on promoting the breakthrough science and performance innovation of BODYARMOR SuperDrink™.

BODYARMOR SuperDrink™, creator of the SuperDrink™ beverage category, is packed with a proprietary blend of nutrients that provides consumers an unparalleled combination of Superior Nutrition, Superior Hydration, and Superior Taste.  BODYARMOR SuperDrink™ is leading the next generation of active lifestyle functional beverages.

In Gronkowski’s second season, the New England tight end set new league marks for dominance at his position in touchdowns (18) and yards (1,327).  “I’m constantly focused on fitness and working out, so I’m obsessed with getting the best nutrition and hydration into my system,” said Gronkowski. “I’m blown away by the benefits that BODYARMOR packs into each bottle while having great taste.   There is nothing else out there like this.”

“BODYARMOR SuperDrink is redefining performance lifestyle beverages and changing the game –its nutrition and hydration far surpass any other beverage on the market,” said Lance Collins, Founder and CEO, BODYARMOR SuperDrink. “Rob Gronkowski is the perfect partner for BODYARMOR SuperDrink because he too defies boundaries with his record breaking abilities on the field, his charitable youth programs off the field and his larger than life personality.  We are super excited to have him on our team.”

BODYARMOR SuperDrink™ comes in six delicious flavors: Acai Blueberry Pomegranate, Raspberry Blueberry Goji, Strawberry Banana Guava, Cherry Citrus, Orange Mango, and Tropical Citrus.

About BODYARMOR Nutrition, LLC:

Award-winning entrepreneur and beverage industry veteran, Lance Collins, notably renowned for creating FUZE® Beverage and NOS® Energy Drink (sold to the Coca-Cola Company in 2007) brings new innovation to the beverage marketplace BODYARMOR SuperDrinks™. BODYARMOR SuperDrinks™, formulated with Superior Nutrition, Superior Hydration, and Superior Taste, is sold by select natural foods, convenience, drug and grocery retailers across the country including: Whole Foods, 7-Eleven, Bristol Farms, Gelson’s, Duane Reade, Hess, and Waldbaums.