Red Jacket Orchards Launches in Los Angeles

GENEVA, N.Y. — Red Jacket Juice, a premium line of fresh 100% fruit juices, cold-pressed at Red Jacket Orchards in Geneva, NY (Finger Lakes Region), launched its first west coast market in Los Angeles.

Red Jacket Orchards, a third-generation family owned orchard has been crafting fresh juice for over 5 decades. The juice is produced on the orchard in a L.E.E.D certified sustainable juice facility.  Red Jacket’s line of fresh unfiltered juices, now available in all 41 Superior Grocers, will include: Fuji-Apple, Raspberry, Strawberry, Cranberry, Grape, Black Currant and Cider.

“For decades we’ve been wowing the New York marketplace with our pure and delicious fruit juices,” commented Brian Nicholson, a third-generation owner of Red Jacket. “We believe great flavor and nutrition happen naturally when you keep it simple and respect the fruit”

Red Jacket’s all natural juice is cold-pressed and unfiltered, with no additives – it’s as close to the raw fruit as you can get. Made from whole fruit and flash-pasteurized, they are a good source of fiber, Vitamin C and antioxidants. Studies demonstrate how cold-pressed cloudy juice is at least 50% more effective in antioxidant activity than clarified juice.

“Superior Grocers has always been committed to providing the best healthy products,” stated Larry Ahlstrom, V.P. Produce, “With Red Jacket’s fresh juices, now available in all our produce departments, consumers can enjoy these fresh, healthy juices – and they taste great!”

Red Jacket Juice has garnered national media attention, including Zagat Gourmet Guide (“Best-On-The-Planet” rating) and New York Magazine dubbing it “an uncut jolt to the brain.” Other reviews include: Martha Stewart’s Selection “American Made,” The New York Times, Café Mom, “The Stir” and more.

About Red Jacket Orchards

Continuously operated by the Nicholson family since 1958, Red Jacket has grown from a roadside retailer to a producer of delicious fine fresh fruits and juices. Today the Nicholson family, now in its third generation, grows on over 600 acres and makes award winning juices using environmentally sensitive. Red Jacket Juice can also be purchased and shipped anywhere in the U.S.at www.RedJacketOrchards.com.

About Superior Grocers

Superior Grocers is an independent supermarket chain serving Southern California for over 30 years. It currently operates 41 stores and it prides itself in providing Superior Quality, Superior Savings and Superior Value to the communities that it serves. Superior Grocers is a strong community partner and continually supports programs that help bring a positive impact to its customers, including education, health awareness efforts and many local youth organizations and non-profit groups.  For more information about Superior Grocers, please visitwww.superiorgrocers.com.