CHICAGO — Greater Than, the great tasting, electrolyte infused, low calorie, Non-GMO coconut water drink has been rolled out in 70 Costco warehouses covering 12 states across the entire Costco Midwest region. This includes IL, IN, OH, WI, MI, ND, KY, KS, NE, MO, MI, and IA.
Greater Than is being sold in a custom, 12-pack, variety box that includes 4 bottles of each flavor: Tropical Blend, Orange + Mango, and Pom + Berry.
The variety pack is available in a high gloss box colored white and green that remains consistent with the recent redesign of the label. The fully enclosed box cleanly communicates a premium product with clean ingredients. The crisp look helps bring new innovation and vitality to the converging categories of coconut water and sports drinks.
Greater Than continues to grow regionally as a Chicago based brand and now is going deeper with the Costco authorization. The company is currently raising capital to fund growth as the company seeks to “step on the gas” and further increase distribution with key retailers in key markets. Greater Than will be more active with trade shows, seek new DSD partners, and seek direct selling opportunities. The company will also be expanding its team and seek the formation of a board of advisors. Greater Than is the pioneering brand using coconut water as a base for a natural sports drink. The company is excited about the potential growth and formation of a premium sports drink category.
About Greater Than
In the best American tradition, when Chicago brothers Mark and Jon Sider couldn’t find a tasty and “clean” sports drink after an intense workout, they decided to create one.
Greater Than is pioneering a new category of hydration that meets the product demands of the rapidly growing, health and wellness focused hydration market. With Non-GMO ingredients, a coconut water base, and great taste, Greater Than encourages positivity, inspires an active lifestyle, and promotes wellness.
With no paid endorsements it’s become the first choice of top-level athletes as well as workout enthusiasts and weekend sportsmen and sportswomen across the country.