XYIENCE Hosts UFC Fight Weekend for Distributors

Lto R XYIECE VP Reuben Rios, CFO Michale Levy, Brown Distributing Austin's Augie Munoz and XYIENCE president John Lennon

Left to right, XYIENCE VP Reuben Rios, CFO Michael Levy, Augie Munoz of Brown Distributing and XYIENCE president John Lennon.

LAS VEGAS — XYIENCE Xenergy, the official energy drink of the UFC®,hosted more than 120 people from 22 distributors at Green Valley Ranch & Spa in Las Vegas on May 23 – 25.  Attendees, who were winners of XYIENCE’s ‘All in to Win’ sales incentive contest, upped the ante on Friday night at the inaugural $10,000 XYIENCE Xenergy Texas Hold ‘em Poker Tournament. Augustin “Augie” Munoz of Brown Distributing in Austin, Texas won the tournament, which was hosted by former NFL football and Olympic athlete Willie Gault.

On Saturday, attendees played in a slot tournament along with attending a pre-fight party at Cabo Wabo at Planet Hollywood and UFC® 173: Barão vs. Dillashaw at the MGM Grand Garden Arena.  The weekend closed with a Sunday morning champagne brunch.  Throughout the weekend, celebrities including UFC bantamweight champion and action movie star Ronda Rousey and former UFC welterweight champion Matt Serra, both who are XYIENCE team athletes, made surprise guest appearances. Anthony Pettis, UFC lightweight champion, and BJ Penn, former UFC welterweight champion and UFC fighter Anthony Johnson  also made appearances along with UFC octagon girls Arriany Celeste and Brittney Palmer.

Distributors whose sales and management teams were in attendance included: All Brands, Kansas; Aloha Gourmet, Hawaii; Bernicks, Minnesota, Brown Distributing, Texas and Florida; Canada Dry, Delaware, Maryland and Michigan; Capital Distributing, Oklahoma; Cheerwine, North and South Carolina; Dakota Beverage, North and South Dakota; Folsom Distributing, Missouri; Gateway Distributing, Iowa and Nebraska; Golden Beverage, Utah; Hensley, Arizona; Jack Hillard, Texas, Keystone, Ohio; Love Bottling, Oklahoma; New Age Distributing, Colorado; Statewide Beverage Distributors, California; and Wirtz Beverage, Nevada.

“Our success is due to the hardworking and talented teams at our distributor partners,” said Reuben Rios, XYIENCE’s vice president of U.S. sales.  “We presented a challenge and the sales teams delivered, so this weekend was about honoring and thanking those folks who are responsible for XYIENCE’s success.”

About XYIENCE (pronounced zy-ince)
Headquartered in Las Vegas, XYIENCE’s sports nutrition products, which include Advanced Protein Complex, Pre-Workout Booster and Thermogenic Fat Burner, among others are designed to support an active and healthy lifestyle. The brand’s flagship product is Xenergy (pronounced zen-er-gy) –the official energy drink of the Ultimate Fighting Championship® (UFC®). Launched in 2006, Xenergy is the first energy drink created by a nutrition company and the fastest growing brand in its category. Xenergy is a sugar-free, zero-calorie beverage that is made with all-natural flavors and colors. Xenergy energy beverages are available in Frostberry Blast, Cran Razz, Fruit Punch, Mango Guava, Blu Pomegranate, Cherry Lime, Tangerine and Melon Mayhem. The Xenergy energy family also includes: Xenergy + Lemonade Pineapple and Raspberry and Xenergy + Tea Honey Ginseng and Raspberry Acai. Xenergy + Hydration Grape and Tropical Punch are non-caffeinated beverages fortified with electrolytes and a blend of B vitamins.

Find these and other sports nutrition products from XYIENCE online at www.xyience.com, or at a retailer near you. Or connect with XYIENCE on Facebook, Twitter and YouTube.