NEW YORK, Aug. 10 2015 /PRNewswire/ — FAL Food and Beverages, a FAL Group brand, announced today its partnership with Genesis Brand Developers, LLC to implement a national sales campaign for the U.S. launch of the brand’s healthy beverage offerings.
Genesis will be instrumental in building the sales infrastructure surrounding the product, placement, pricing and promotions for Coco Joy Coconut Water and Coco Joy Kids Flavored Coconut Waters in the U.S. market. Focusing on DSD distributors and convenience store chains, five partners representing decades of beverage brand management and sales experience will focus on growing FAL Food and Beverages’ retail footprint in five key markets: West Coast, Southwest, Midwest, Southeast and Northeast.
“We are so pleased to be partnering with Genesis Brand Developers to shape FAL Food and Beverages’ retail footprint in the U.S. market. Their expertise and connections with DSD and corporate chains will be instrumental in the successful stateside launch of our beverages,” said Tim Xenos, CEO of FAL Food and Beverages, a FAL Group brand. “As we continue to change the way the world eats and drinks for the better, we have found Genesis to be an ideal partner when it comes to placing our products at retail and in the hands of consumers seeking nutritious, convenient and sustainable beverage options.”
“The FAL Food and Beverage portfolio aligns perfectly with Genesis Brand Developers’ strengths in bringing innovative new product offerings to market,” said Jeff Jonke, COO of Genesis Brand Developers. “We believe the Coco Joy and Coco Joy Kids lines of great tasting coconut waters fulfill a need in a growing beverage category, and our expertise will help expand FAL Food and Beverages’ national distribution, while strengthening our portfolio of top quality brands.”
FAL Food and Beverages supports healthy habits through “Flavor & Life,” offering products with high-quality, natural ingredients to promote a healthier lifestyle. For more information about FAL Food and Beverages, visitwww.FALFoodandBeverages.com.
About FAL Group
Coco Joy is part of FAL Food and Beverages, a FAL Group brand. FAL Group embraces diversity and inspires innovation in its people and partners. FAL is an international and local conglomerate of 75 companies, spanning 17 countries in the Middle East, Australia, the Americas and Europe, with a dedicated workforce of over 4500. FAL Group’s business footprint includes Healthcare, Engineering & Construction, Information Technology, Telecommunications, Aviation, Finance & Investment, Heavy Industries, Machinery & Equipment, Hotels & Resorts, Travel & Tourism, Real Estate, Food, Agriculture and Education, among others. The Group associates itself with best-in-class experts, and incubates, supports and develops cutting edge businesses within each business sector. FAL Group touches the lives of the consumer every day with a wide array of healthy food and beverage brands found in its own stores or in outlets all over the world.
About Genesis Brand Developers, LLC
Genesis Brand Developers, LLC is a consulting group of beverage industry veterans, each with over 25 years’ experience developing beverage brands across the U.S. Genesis was formed to help acquire distribution for emerging companies, and offer an affordable alternative for established brands to develop sales channels. The company helps brands plan, develop and execute strategies with sales representation in the West, Southwest, Midwest, Southeast and East Coast. Genesis partners with their clients in a collaborative effort to help strengthen or establish their presence in the market. Genesis Brand Developers, LLC is comprised of former business owners, sales V.P.’s, National Account Managers and beverage executives with a commitment to utilizing their experience and relationships to assist emerging brands reach their full potential.