NEW YORK, March 13, 2015 /PRNewswire/ — 2015 Steaz, the best-selling organic and fair trade certified green tea-based beverage company in the United States announced today the expansion of its Iced Green Tea line into 1,700 locations of mainstream retailer Target, allowing millions of new consumers access to Steaz’ great-tasting organic beverage lines. This, following the Company’s 2014 expansion into Costco, which began offering Steaz in the Northeast region in March 2014, followed by the Midwest in August. The strength of the sales in these regions has kept the brand in rotation at Costco and looking to add additional regions.
“2014 was a record-breaking year for Steaz,” said Steaz CEO Linda Barron. “Thanks to our loyal and growing consumer base, we exceeded our financial goals as a company and experienced a 41% growth in net sales. Sales of Steaz Iced Green Tea grew by more than 68%. We saw double digit growth with our existing valued retail partners, such as Whole Foods and the Ahold banners (Stop & Shop, Giant Carlisle). We added distribution in mainstream grocers, such as Hannaford and Fresh and Easy and accomplished all of this without adding any new items to our product lines. The expansion into additional Costco regions and Target stores across the country is a testament to our continued success in delivering the uncompromising quality and flavor our fans crave.”
Since becoming CEO in October 2013, Barron has been committed to focusing company attention and resources, both personnel and financial, on driving the Iced Green Tea and Energy platforms. The expansion into new retailers comes on the heels of a new high profile partnership with Super Bowl Champion and New England Patriot Darrelle Revis along with the launch of four new flavors: Lightly Sweetened Grapefruit Honey, Unsweetened Passion Fruit, Unsweetened Dragon Fruit and Zero Calorie Goji Blackberry.
“In the same way that Steaz is dedicated to providing the very best products with the highest quality ingredients, we are very committed to working with industry leaders that are aligned with our core values,” said Steven Kessler, Co-Founder, Steaz. “Target and Costco are ideal retail partners for Steaz in our next stage of company growth. They support our vision of providing consumers with refreshing beverages that are both great tasting and good for the mind, body and soul.”
Steaz beverages can be found nationwide at Whole Foods, Kroger, Stop & Shop, Target, and Costco.
About Steaz
Steaz is a brand of flavorful, great tasting, all natural, organic and fair trade green tea based beverages in two healthy and delicious product lines – iced green teas and energy drinks. Since 2002, Steaz has continued to provide fans with better, high quality beverages while maintaining a strong socially responsible relationship with their ingredient partners around the world. Steaz’ pride is anchored in their Organic and Fair Trade certifications supporting sustainable farming around the world. For more information visithttp://www.steaz.com/.