1in3Trinity Energy Drink

Product Type:Functional: Energy Drink: Diet; Container: 8.4 fl. oz.
BevNET Review: Well, this product certainly takes a different tack when it comes to attitude. Rather than preaching its extreme, chronic, pimp-like qualities, it is instead the world's first Christian energy drink. With only ten calories, it has a flavor reminiscent of diet Fanta Grape, which is decent but not great. We find the packaging somewhat confusing, especially since the "1in3" doesn't read cleanly with the "trinity". Simply put, it's a mouthful of a name that doesn't really make it's point really obvious. If it's a niche that they're after -- e.g. people who specifically know about the drink and want it because it IS a Christian drink -- then fine, but if the desire is to push this into mainstream channels, the product needs a more polished look with a clearly stated purpose. Reviewed on: 5/2/2007