Coca-Cola Black Cherry Vanilla

Blox Distributing, LLC
Tel: 800-438-2653
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BevNET Brand Traffic Rank: #434

Website: http://www.coke.com
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Manufacturer's Brand Overview: [Edit]
Coca-Cola North America announced that it will introduce Diet Black Cherry Vanilla Coke and Black Cherry Vanilla Coke in January 2006. The simultaneous launch of Diet Black Cherry Vanilla Coke and Black Cherry Vanilla Coke is a first for Coca-Cola North America. Diet Black Cherry Vanilla Coke will feature a blend of aspartame and acesulfame potassium (ace-k). Both Diet Black Cherry Vanilla Coke and Black Cherry Vanilla Coke will be available in a range of package sizes and will be supported by a variety of marketing programs. Vanilla Coke and Diet Vanilla Coke will go on hiatus at year’s end, but may be made available again in the future.

Diet Black Cherry Vanilla

Product Type:Carbonated Soft Drink: Diet; Container: 12 fl oz (355 ml) can
BevNET Review: While this product has many of the same branding issues as its regular counterpart, we do believe that this version has a better flavor. The diet variety is lighter and doesn't have the syrupy body of the original, but it does have a mild sweetener aftertaste. Given the current state of the CSD category, it is our opinion that the diet version has a bigger long term potential than the regular variety -- especially if it performs anything like Diet Cherry Vanilla Dr Pepper.
Rating Explanation2.5 stars2.5 stars2.5 stars2.5 stars2.5 stars
Average User Rating(28 votes)
BevNET Product Traffic Rank: #1407

Black Cherry Vanilla

Product Type:Carbonated Soft Drink: Regular; Container: 12 fl oz (355 ml) can
BevNET Review: Seriously, how do they come up with this stuff? The latest of Coke's cola extensions is Black Cherry Vanilla Coke -- what a mouthful, both literally and figuratively. The flavor is -- surprise, surprise -- a combination of Vanilla Coke and a slightly mellow rendition of Cherry Coke. If you're someone who enjoys Vanilla Coke and Cherry Coke, or you believe that there's something new and exciting about every new cola produt that Coke or Pepsi bring to market, this product is for you. However, most of America will probably not even know that this product ever existed. The novelty of Coke & Pepsi's flavor extensions has worn off, so the PR behind this is nothing compared to the first couple of rounds. Plus, this flavor is really a bit of a stretch. Consumers won't be able to get a sense of the flavor until they try it and they'll have a tough time doing so when the plain jane can gets stuck in the cooler. Coke needs to start coming up with something more original if they want people to be excited about its cola brand. Enough said.
Rating Explanation2 stars2 stars2 stars2 stars2 stars
Average User Rating(57 votes)
BevNET Product Traffic Rank: #938
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