Review: This Jous Is Worth the Squeeze
JOUS enters the hydration category with a product that sits somewhere between a juice drink and a sports drink, combining 45% juice with added magnesium and sea salt for a more functional positioning.
Beverage Industry News, Reviews, Events, & Jobs
Taste Radio: Why Más+ Failed — And Why Patrón Continues To Win
Lionel Messi is a global sports icon and had a deep-pocketed strategic partner at his side. So why did his sports drink brand Más+ fail? The hosts break it down and also discuss how protein snack brand Wilde is turning heads with a new take on a cheesy cracker. Plus, Patrón’s Roberto Núñez & David Rodriguez reveal how the leading tequila maker scaled globally without sacrificing its handcrafted roots.
Good Karma Acquired by Trek One Capital
Trek One Capital is expanding its holdings in plant-based CPG with a pair of acquisitions: flax milk brand Good Karma Foods and protein bar maker No Cow.
Distribution: Shakeology Partners with KeHE, Adds Sprouts Locations
Shakeology, the premium protein mix brand launched by wellness company BODi, has partnered with broadline distributor KeHE and launched into 80 Sprouts Farmers Market locations across the country.
NIQ: THC Beverages Hit $239M in Mainstream Retail
THC beverages reached $239 million in the 52 weeks ending April 4 2026, up 135% versus the prior year, reflecting a scaling category despite headwinds, according to NIQ data released in April.
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BevNET Live NYC 2026: Meet the Beverage Entrepreneur Helping New Drinks Land in Walmart
BevNET Live will feature a discussion on the ways Walmart is trying to evolve the experience of entrepreneurial beverage brands in the world’s largest grocer. During the discussion, Dee Charlemagne, Walmart’s Senior Director of Emerging Brands, will be joined by Lesley Osorio, a senior beverage category merchant at Walmart, to outline the ways that entrepreneurial beverage brands can partner with and thrive in the Walmart system, as well as the expectations and challenges that can come with the retailer.
Could Conor McGregor’s MAC Energy Kickstart Ketones?
If the emerging ketone market could use a kick, who better to call than a mixed martial arts superstar?
Energy Drinks Slide, But Non-Alc Sales Mostly Steady in Early May
Non-alcoholic beverage sales maintained a steady growth curve in the first half of May, as dollar sales rose 2.5% in the 52-week period ending May 16, according to the latest analysis of NielsenIQ data by Goldman Sachs Equity Research.
BevNET Live NYC is Just Two Weeks Away!
BevNET Live NYC is just two weeks away, and with more than 500 beverage industry professionals already registered for June 10+11, registrations are ramping up fast. Don’t wait to get a direct line to the founders, investors, retailers, and media at the center of the industry - now is the time to register.
Video: Rewatch Recent Videos
BevNET's video content includes thousands of video interviews with leading industry experts and topics such as investing, e-commerce, branding, current events and more.
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Elevator Talk Episode 136: Wave Kids, Osia, Jous, Kulli, Amor Cura
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Nombase Podcast: Small Format Retail is More Than A Shelf. Here’s How It Can ...
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Nombase Podcast: What Actually Breaks First When a CPG Brand Starts Working
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Elevator Talk Episode 135: Primis Imports, Sfizi, Chara Greek Froyo, Highrise Fo...
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Nombase Podcast: They Invested in Poppi, Siete & Bachan's. How A 'Supernatural
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Nombase Podcast: OpenSky Ventures Fund II Is Live: Is This Investor For You?
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Elevator Talk Episode 134: Farmwell, umma juice, Last Rep, Madpop, Afropop
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Nombase Podcast: Zeroing in on Costco, Target, Walmart? What to Fix Before You G...
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Elevator Talk Episode 133: Sleet Pops, Dime, Joy Supply, Sidepiece
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Nombase Podcast: How to Stop Fighting Operations Battles and Find Your Flow
Marketing: Pepsi, Electrolit Celebrate Summer of Soccer
Pepsi and Electrolit are embracing the summer of soccer with new campaigns launching in partnership with national team players.
PLEZi Rebuilds Around Steph Curry with Hydration Refresh
The better-for-you beverage brand first founded by former First Lady Michelle Obama and led by L.A. Libations is rolling out a rebrand for its 16.9 oz. PLEZi Hydration line, with plans to focus fully on a cross-generational opportunity in sports drinks, having dropped its original kids juice line.
Uncle Nearest Stays in Receivership; Founder’s Holding Company Added
A federal judge has issued a ruling maintaining the court-supervised receivership for Uncle Nearest Premium Whiskey and broadening that oversight to encompass founder Fawn Weaver’s personal holding company.
BevNET Live NYC 2026: The State of Cannabevs: Strategy on Deadline
Is it the last call for intoxicating THC beverages, even if the industry is just taking off? At BevNET Live NYC 2026, category stakeholders will explain how they are preparing for the worst — while embracing the present — as they face down a November 13 deadline that could cripple their category.
Distribution: Little Saints Focuses on Florida
Adult NA cocktail maker Little Saints is mounting a concerted effort to grow across its home state of Florida, launching 120 ABC Fine Wine & Spirits stores across the Sunshine State next month, marking the startup’s largest retail expansion to date.
RNDC Layoffs Continue in WA, SD Ahead of Potential Deals
Republic National Distributing Company (RNDC) plans to lay off 267 employees in Washington and 53 in South Dakota, as other distributors potentially prepare to take over RNDC’s distribution rights or operations across the country.