Review: OC Energy Shot
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Year: 2008
PureSport's promotional coup
PureSport, a powdered sports drink brand, launched in a Sports Authority in Chicago last week, and they brought their new spokesman: Michael Phelps. More than 1500 fans turned out to…
Review: Mountain Dew Voltage
The people have spoken and Voltage has been elected the new Mountain Dew flavor line extension. Mountain Dew Voltage, charged with raspberry citrus flavor and ginseng, will officially take office…
Review: Vitamin+Fiber Water: Relaunched
Vitamin + Fiber Water has been improved in both formulation and packaging. Available in five flavors.…
Review: Gojilania: Relaunched
Originally a straight goji juice product, Gojilania has been reformulated and repackaged. Each flavor uses a blend of goji juice and other fruit juices.…
Iceland Spring Adopts New Brand Positioning and Launches Concerted Marketing Campaign for 2009
Iceland Spring, the premium natural Icelandic spring water, is adopting a new positioning for its brand combined with its launch of an aggressive marketing campaign for 2009. With a steadily…
Review: ENZO Energy Drink
Enzo, which means “estate ruler” in Italian, uses a clean looking black and yellow design to its minimalist can.…
Review: Inko’s White Tea – 64 oz
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Red Bull to introduce an energy shot in 2009
, Assistant Editor Red Bull will enter the fast-growing energy shot market in 2009, according to Patrice Radden, spokeswoman for Red Bull North America. “We recognize that some consumers are…
Branded ingredients, Probiotics and Cosmetic ingredients major trends from SupplySide West
Photo Gallery >> , BevNET staff Over 1,000 companies gathered at the Sands Expo Center in Las Vegas from October 22-24 for SupplySide West. The show is a major forum…
Government scrutiny of BPA unlikely to affect beverages
, Assistant Editor Washington politicians are questioning the U.S. Food and Drug Administration’s handling of a chemical used in beverage can linings. Sen. Charles Grassley (R-IA) separately and Reps. John…
Sidel expands its range of hot fillers
Sidel’s Veloce FM guarantees accurate filling thanks to electronic flow meters that measure the precise amount of product to be filled. Because the Veloce FM does not recirculate the product…
Review: Honest Kids: New Packaging
Honest Kids, Honest Tea’s line of organic, low-sugar, fruit-flavored thirst quenchers, offers a great-tasting alternative to sugar-laden beverages.…
Senomyx announces receipt of milestone payment from the Coca-Cola Company
SAN DIEGO, CA – October 28, 2008 /PRNewswire-FirstCall/ — Senomyx, Inc.(NASDAQ:SNMX), a leading company focused on using proprietary technologies to discover and develop novel flavor ingredients for the food, beverage…