Winter Fancy Food Show 2018 Video: Hella Cocktail Co. Goes Beyond Bitters

Batman and Robin. Chris and Snoop. Jordan and Pippen.

Every hero needs a good sidekick, and Hella Cocktail Co. is happy to play the part when it comes to cocktails. The Queens, N.Y.-based maker of craft bitters, ready-to-use mixers, syrups and DIY cocktail kits has embraced its role as a companion to your favorite adult beverage with a sophisticated yet accessible assortment of flavors and drink experiences.

At the 2018 Winter Fancy Food Show held earlier this week in San Francisco, BevNET caught up with Hella co-founder Jomaree Pinkard about how the brand has balanced its dedication to craft bitters with its evolution over the past year into a more comprehensive cocktail company that offers a range of mixer and syrup products. He discussed how Hella has followed the mission of “democratizing cocktails” to demystify the art of mixology, while sharing insight on how the company develops its flavors and caters to consumers both at retail and on-premise.