Molson Coors Beverage Company will expand distribution of its Topo Chico hard seltzer nationwide, beginning in January 2022.
Molson Coors launched the hard seltzer brand in nine states and seven metro areas earlier this year, in partnership with Coca-Cola Beverages, according to a press release. In July, Coke CEO James Quincey said the brand was available in 17 markets worldwide, and would extend into 28 markets by the end of 2021.
“Topo Chico Hard Seltzer came out of the gate extremely strong when we launched last spring, so we couldn’t be more excited to bring this legendary hard seltzer to people across the country,” Matt Escalante, Molson Coors’ senior director of seltzers, said in a press release. “We constantly hear drinkers asking when Topo Chico Hard Seltzer is coming to their market. Now we have an answer for them.”
The hard seltzer is available in a 12 oz. can variety 12-pack featuring four flavors: Strawberry Guava, Tangy Lemon Lime, Exotic Pineapple, and Tropical Mango. It is also available in 24 oz. and 16 oz. singles. Each 12 oz. can check in at 4.7% ABV and 100 calories.
“We have loved to see the positive response from fans to the regional launch of Topo Chico Hard Seltzer from Molson Coors over the past several months,” said Dan White, Chief of New Revenue Streams, Coca-Cola North America Operating Unit. “We are excited that Molson Coors will make Topo Chico Hard Seltzer and other new innovations be made available across the country next year, giving more people the opportunity to try and become fans of this great brand.”
Topo Chico hard seltzer variety pack was ranked ninth for Molson Coors products in dollar sales, as of August 8, 2021, with more than 679,000 cases sold, according to IRI, a market research firm.
Year-to-date through September 5, dollar sales of Topo Chico Hard Seltzer have reached $54.9 million at multi-outlet food and convenience stores according to market research firm IRI. Topo Chico holds a 1% share of the hard seltzer segment, making it the eighth largest hard seltzer brand at off-premise retailers through mid-August, according to NielsenIQ data provided to Brewbound by 3 Tier Beverages.
Overall, the hard seltzer segment’s sales increases have begun to slow. For the four-week period ending September 5, dollar sales of the segment increased 1.4% over the same period last year, according to IRI.