Sensory Secrets for Better Beverages: Watch Blue Pacific Flavors’ Taste Radio Interview
Why do some beverages succeed? It’s not just sweat equity, great branding, and a seamless supply chain. Beverages must look, smell, taste, and feel like the consumer expects…or better! In this Taste Radio interview, Jessica Morton-McCurdy of Blue Pacific Flavors shares sensory tips for enhancing beverage quality and igniting innovation. Watch the interview below:
Blue Pacific Flavors is an industry leader in natural and organic flavors and beverage development. Jessica Morton-McCurdy has over 20 years of experience in beverage and flavor sensory, consumer research, and marketing. She uses her knowledge of food science, human sensation and perception, and consumer behavior to inspire flavor and beverage innovation at Blue Pacific. Reach out to her at jessicam@bpflavors.com
