Saratoga
Ready to make everyday hydration into a lifestyle statement? Saratoga has the water for you. The brand is seeking to leverage its premium positioning to launch into flavored sparkling water with the Saratoga Collection, available in 12 oz. slim cans in four SKUs: Untitled Berry No. 3, Abstraction of Lime, Anatomy of a Peach and Mango Dragon Fruit Perspective. For more information, visit saratogawater.com.
5-Hour Energy
Donuts are usually paired with coffee, but not this time. 5-Hour Energy is honoring National Donut Day (today, June 5) with a pair of limited-time releases for its Extra (230mg caffeine) line: sweet and tangy Raspberry Jelly Donut and silky vanilla Boston Cream Donut. Find more details at 5hourenergy.com.
Bero
Spider-Man star Tom Holland’s non-alcoholic beer venture is exploring beyond traditional brews with a four-SKU shandy line made with lemonade and real fruit flavors. The launch takes Bero into 12 oz. slim cans and is available in four varieties: Daybreak (Lemon Lime), Golden Hour (Grapefruit), Sunset (Elderflower) and Midnight (Blackberry Yuzu). Go to berobrewing.com to learn more.
Bulletproof x GLAAD
As Pride kicks off this week, Bulletproof Coffee is launching a limited edition collaboration with GLAAD to raise money to support LGBTQ acceptance and inclusion: Cardamom, Orange & Honey Ground Coffee, available through August. 100% of profits will go towards GLAAD. To learn more, visit bulletproofcoffee.com. .
C4 Energy
C4 is making its bid as the “official energy drink of summer” with Pink Lemonade, available as part of its 16 oz. Performance Energy line (200mg caffeine) for a limited time. This launch accompanies the release of two retail-exclusive flavors: Cherry Cola (available at Casey’s) and Hawaiian Punch Berry Blue Typhoon (only at Circle K). Head to cellucor.com for more information.
Kinderfarms
Embracing a “less is more” ethos, KinderFarms has unveiled a comprehensive brand identity refresh across its family of products. The redesign coincides with a new marketing campaign dubbed “Kids Deserve Less,” which will be supported with major tentpole activations across the summer and fall. For more information, visit kinderfarms.com.
Nurri
Capitalizing on its current momentum, ultra-filtered dairy brand Nurri is launching a new chocolate milk shake for kids with 10 grams of protein and just 2 grams of sugar per serving. Find this one exclusively at Sam’s Club in 8 oz. twist-top cartons. Find more details at drinknurri.com.
Slice
After launching Shirley Temple and Dirty Soda, Slice isn’t slowing down. The next new flavor down the pike is Pineapple, bringing the bright tropical vibes just in time for summer. Head to slicesoda.com to learn more.
Starbucks
Refreshers are on the rise, as we noted this week, and Starbucks is responding by expanding its at-home offerings with Starbucks Refreshers Strawberry Açaí Lemonade. Go to starbucks.com to learn more.