Whether it was from trades, tabloids or the Senate Majority Leader, virtually no brand got as much buzz and dominated the conversation in 2023 the way PRIME did, making it a clear choice for BevNET’s Brand of the Year.
In this video interview, PRIME co-founder Logan Paul sat down with us to discuss how the brand achieved its rapid rise in both the hydration and energy drink categories, including how his and his co-founder KSI’s hands-on approach to branding and marketing helped differentiate the company from other influencer-backed brands, his reaction to the brand’s rapid growth and why PRIME’s early scarcity was not only unintentional but also nearly killed the business in the cradle – and how they turned to manufacturing to survive that crisis.
See more from BevNET’s Best of 2023 Awards here.