As brands and retailers face big concerns about the state of the economy heading into the new year, the panels and presentations at BevNET Live Winter 2023 – which took place last week on December 4 and 5 in Marina del Rey, California – tackled those questions head on.
In this video from the first session of day one of the event, following welcome remarks from BevNET founder and CEO John Craven and editor-in-chief Jeff Klineman, panelists Mike Burgmaier, managing director of Whipstitch Capital; Jessica Pratt, chief sales officer of Pop & Bottle; Shannon Deary-Bell, president of Nor-Cal Beverage Company and Buster Houston, VP of national merchandising at Albertsons Companies discussed the state of the industry today, including the long-awaited arrival of deflation (although many are still feeling the sting of last year’s rapid inflation) and shared strategies for brands to remain frugal, stand out in retail and drive sales as they look to scale in a challenging market.