In this week’s new products lineup, we look at new functional powders from Clevr Brands and C4, a larger pack size for 100 Coconuts, and three launches from PepsiCo-owned brands.
Aura Bora
The latest in Aura Bora’s line of herbal sparkling waters is Pineapple Holy Basil. The tart and herbaceous mixis the brand’s March Flavor of the Month, available from its website. For more information visit https://www.aurabora.com/
100 Coconuts
Canned coconut water 100 Coconuts is sizing up – literally! The brand has launched a new 16.6 oz. canned line of its 100% Pure Coconut Water to complement its current 11 oz. pack size. The bigger cans will be available individually and in 12-packs online via Amazon. For more information visit https://www.100coconuts.com/
Muscle Milk
PepsiCo-owned protein beverage brand Muscle Milk is offering health-conscious consumers a new plant-based option with Muscle Milk Plant Protein ready-to-drink shakes. The shakes contain 25 to 30 grams of protein per container and come in Chocolate and Caramel Vanilla Flavors. The launch is being backed by an ad campaign, dubbed “Strength for it All,” featuring Major League Baseball star Julio Rodriguez, soccer icon Christian Pulisic and WNBA All-Star Candace Parker. For more information visit https://www.musclemilk.com/
Clevr
Clevr Brands, which makes functional powdered beverage mixes, has introduced Chill Chai SuperLatte as its latest innovation. Priced at $28 per 12 oz. bag, each serving contains 200 mg of L-theanine as well as ashwagandha and reishi mushrooms. For more information visit https://clevrblends.com/
Bubly
PepsiCo’s sparkling water player Bubly is offering consumers a new sensation with Bubly Burst, a line of “lightly sweetened sparkling water beverage with bold fruit flavors, bright colors, zero added sugar, and minimal calories.” Available in Triple Berry, Peach Mango, Watermelon Lime, Pineapple Tangerine, Cherry Lemonade and Tropical Punch, the new fruity flavors are sold in 16.9 oz. rPET bottles. For more information visit https://www.pepsico.com/
Pure Leaf
It’s a big week of innovation for PepsiCo as its bottled tea brand Pure Leaf has added its first Zero Sugar Sweet Tea variety. Retailing for $2.49 per 18.5 oz. bottle and also available in a 64 oz. multiserve container, the tea is sweetened with sucralose and contains no artificial flavors or coloring. For more information visit https://www.pureleaf.com/
C4
Nutrabolt’s C4 has announced an updated formula for its powdered pre-workout line, adding its new PeptiPump ingredient – a designer peptide developed with A.I. assistance – to the products. The updated formulations will also coincide with updated branding, starting with a “reimagined” C4 Original and refreshes on the C4 Ultimate series. For more information visit https://www.cellucor.com/