Please note that below is a shortened excerpt of the report on food and beverage financing trends. View the full version here.
- Over the L52 weeks, Spirits demonstrated the most value to Total BevAl, having held the largest share of $ sold.
- Tequila and Cordials were the only categories to increase their Spirits market share over the last 52 weeks, demonstrating the most resilient $ trends. For both, this gain was enabled by a distribution uplift across the total US.
- In terms of subcategories, increased distribution supported American and Scotch Whiskey in showcasing more resilient trends than the Whiskey category; contributing to their share-gain over the quarter.
- Bolstered RoS, particularly in the Mid-Atlantic Division placed Tequila Reposado at the forefront of category share-gain. Meanwhile the same metric supported Tequila Joven in registering the top volume trends over the L12 weeks.
- Share of Rum remained stable across the subcategories, as all fell subject to RoSdecline at Total US level resulting in declined value and volume trends across the board.
- Non-flavoredVodka was least subject to decline over the quarter, likely thanks to its opportunities with the Cocktail category mitigating RoS decline.
- Capitalise on the popularity of RTDs in Ohio, Illinois and Louisiana to boost sales further.