Please note that below is a shortened excerpt of the report on food and beverage financing trends. View the full version here.
Key stats and figures from 2024
- Venture funding decreased by 11% year–over year, as investors shifted away from CPG, struggled to raise new funds, and deployed capital in smaller, more selective increments.
- The number of brands receiving disclosed venture funding dropped to 186, from 243 in the previous year. A further 41 brands raised VC, but didn’t share the amount.
- Average investment per brand rose, mostly due to fewer seed rounds. The Top 5 brands in 2024 accounted for $368M or 25% of total investment.
- Median brand investment increased by $0.6M, reflecting a higher concentration of late seed through Series A transactions.
Key stats and figures from Q4 2024
- Venture funding decreased by 48% quarter–over quarter, driven by lower deal activity and less large deals compared to the third quarter.
- The number of brands receiving disclosed venture funding fell to 45, from 54 the period prior. An additional 5 tracked brands raised VC, but didn’t reveal the amount.
- The largest deal of Q4 2024 was just $20M—the lowest quarterly maximum ever recorded since we began investment activity in 2019.
- Median brand investment decreased by $0.4M, a reflection of a quarter with no reported deals over $25M.