In this week’s new products gallery, Equator Coffee unveils its first multi-serve offerings, Red Bull launches its first U.S. Spring Edition and Hoplark pays homage to one of its community members.
Equator Coffees
California-based RTD coffee maker Equator Coffees showcased its new multi-serve cold brew product at Expo West last week. Available in two varieties – Smooth Black (unsweetened medium roast) and Perfectly Sweet (sweetened medium roast) – the cold brew is crafted with Regenerative Organic Certified specialty coffee beans and is set to launch in July. For more information, visit equatorcoffees.com.
Güt Soda
Batch Brewing Company has ventured into the gut-friendly soda space with the launch of Güt Soda. The brand’s debut flavor, Strawberry Watermelon, is hitting shelves in select stores, while Lemon-Lime Ginger and Blackberry Lemon are slated to roll out later this year. Each 12 oz. can has 20 calories, 8 grams of fiber and 1 gram of sugar. For more information, visit batchbrewingcompany.com.
Capri Sun
Capri Sun has entered a new phase with the debut of Moon Punch, its first glow-in-the-dark pouch, coinciding with today’s Total Lunar Eclipse. The cherry-flavored juice is available for a limited time online via Amazon and in-store at Walmart, Target and Kroger, among other retailers. For more information, visit kraftheinz.com/capri-sun.
Pop & Bottle
San Francisco-based coffee producer Pop & Bottle has unveiled its latest ready-to-drink creation, Strawberry Matcha Almond Milk Latte. The new offering is crafted with premium Japanese matcha and “sweetened with real strawberries and coconut sugar,” according to the brand. Pop & Bottle Strawberry Matcha Almond Milk Latte is rolling out to Target stores this month with a SRP of $5.99 per 32 oz. bottle. For more information, visit popandbottle.com.
Hank’s Beverage Company
Premium craft soda purveyor Hank’s has introduced a new line of zero-calorie, zero-sugar sodas featuring Root Beer, Pompelmo Citrus, Irish Ginger Ale and Mexicola flavors. The drinks are free from artificial sweeteners, preservatives and colors and will be available online and at retailers nationwide this spring. For more information, visit hankszero.com.
Free Rein Coffee Company
Actor Cole Hauser’s Free Rein Coffee Company has launched its first light roast blend: Buckskin. The 100% arabica coffee blend features tasting notes of brown sugar and citrus. Free Rein Coffee Company Buckskin is now available on the brand’s website for $13.99 per 12 oz. bag (ground or whole bean) and $11.99 per 12-count box of pods. For more information, visit freereincoffee.com.
Jones Soda
Jones Soda is seeking to expand into a profitable new growth area with the introduction of Jones Zero Cola. The new offering is now available in 4-packs at over 10,000 stores nationwide, including Kroger. The brand plans to release two more zero-calorie sodas, Jones Zero Root Beer and Zero Dr. Jones later this year. For more information, visit jonessoda.com.
Red Bull
Energy drink giant Red Bull has dropped its first ever U.S. Spring Edition flavor, Grapefruit & Blossom, in full-sugar and sugarfree formats. The LTO is packaged in lilac-colored 8.4 oz. and 12 oz. cans and is now available at select retailers nationwide. Red Bull has also announced the launch of two other new flavors: Red Bull Pink Edition Wild Berries (full-sugar ans sugarfree) and Red Bull Sea Blue Edition Sugarfree, both of which are available at select retailers nationwide for a limited time. For more information, visit redbull.com/us-en/energydrink/red-bull-editions.
Hoplark
Hoplark has unveiled its latest limited edition brew, The Cheeky One, inspired by community member Kim and her journey with colorectal cancer (CRC). The new zero-calorie, zero-sugar, zero-alcohol offering features ginger and lemon citrus flavors. A portion of all proceeds from The Cheeky One will be donated to select CRC organizations. For more information, visit hoplark.com.
Mineragua
Sparkling water brand Mineragua has announced a new 12-pack format designed for easy at-home stocking, now available at retailers nationwide. For more information, visit mineragua.com.
Bucked Up
Bucked Up has made its first foray into the ready-to-drink protein beverage category with the launch of its lightly carbonated protein drinks. Available in four flavors – Banana Pineapple, Orange Cream, Peach Mango and Rainbow Candy – each 16 oz. can has 25 grams of protein, 0 grams of sugar and 100 calories. Bucked Up Protein Drinks are currently available on the brand’s website for $49.99 per 12-pack and will roll out to Dick’s Sporting Goods, Academy Sports, Gold’s Gym, 24 Hour Fitness and EOS Fitness later this month. For more information, visit buckedup.com.
Babe Energy
Bucked Up has also expanded its female-focused Babe by Bucked Up brand with the introduction of Babe Energy Drinks. Available in two flavors at launch – Cherry Blossom and Raspberry Twist – each 12 oz. can features 150mg of caffeine fueled by InnovaBean (derived from the green coffee bean). The beverage also features a blend of paradoxine, mitoburn, AlphaSize Alpha GPC, Taurine and L-theanine. Babe Energy is available on the brand’s website for $29.99 per 12-pack. For more information, visit buckedup.com/babe-energy-drinks.
Seeds of Wellness
Chia-based product maker Seeds of Wellness has unveiled its latest creation, Seeds of Wellness Chia Milk. Each 8 oz. serving delivers 740mg of plant-based omega-3 fats, four times more fiber than the leading almond and oat milks and three times more protein than leading rice milks, the brand claims. Seeds of Wellness is available in select Costco locations across California (Los Angeles region), Washington, Oregon, Montana, Idaho, Utah, Alaska and Hawaii and nationwide on Amazon. For more information, visit benexia.com.