More Minute Maid Spiked ready-to-drink (RTD) options are on the way from Coca-Cola’s “firewalled” bev-alc subsidiary, Red Tree Beverages.
Next up: Minute Maid Spiked Vodka Lemonade and Minute Maid Spiked Vodka Pink Lemonade, the latter which the company said is the first nationally available vodka-based pink lemonade RTD.
The latest 5% ABV iterations come in 12 oz. can variety 8-packs and Vodka Lemonade 12-packs.
“For Minute Maid Spiked, our motto is ‘No Fuss, No Muss. No Duh.’ which is about making hard-to-make cocktails easy and enjoyable,” Red Tree president Lou Grill said in the announcement.
Red Tree launched its first spiked Minute Maid products, a line of multi-serve wine cocktails, in December 2023.
In addition to those new offerings, Red Tree is adding a Blue Hawaiian flavor to the Minute Maid Spiked Flavored Wine Cocktails line (13.9% ABV), joining Strawberry Daiquiri, Lime Margarita and Piña Colada. The options are available in a 6.8 oz. can variety 8-pack and ready-to-serve bottles (1.5L).
Red Tree is also adding Minute Maid Spiked Vodka Punch in four flavors: Berry Punch, Citrus Punch, Tropical Punch and Classic Fruit Punch.
Minute Maid Spiked products are produced by Mira Loma, California-based wine and spirits copacker LeVecke Corporation.
Coca-Cola has partnered with several bev-alc companies via licensing deals for its brands: Topo Chico Hard Seltzer, Simply Spiked and Peace Hard Tea (Molson Coors); Jack Daniel’s & Coca‑Cola (Brown-Forman); and Fresca Mixed (Constellation Brands).