In this week’s new products roundup, C4 grows its partnership with Jolly Rancher, Zing Zang jumps on the pickle-flavored bandwagon and Lifeway celebrates spring with a cherry blossom-inspired kefir.
Juice Plus
Plant-based nutrition brand Juice Plus introduced Superfood Powder, a new drink mix delivering the benefits of 30 different fruits, berries and vegetables, plus vitamins and phytonutrients. Key ingredients include apple, orange, prune, beet, ginger, broccoli and spinach. According to Juice Plus, each stick pack delivers 12 health benefits impacting the immune system, skin, gut body composition, heart, cognitive function and more. Superfood Powder is available on the brand’s website for $99 per 30-count box. For more information, visit us.juiceplus.com.
Zing Zang
Zing Zang’s new Dill Pickle Bloody Mary Mix is a sure sign that the pickle-flavored F&B trend is still a pretty big dill (sorry, we had to). The new cocktail mixer is crafted with pickle brine, seven real vegetable juices, Worcestershire and hot sauces, and a blend of seasonings. Zing Zang Dill Pickle Bloody Mary Mix will soon be available at retailers nationwide. For more information, visit zingzang.com.
Genius Shot
Pocket-sized protein, anyone? YouTuber and sports physiologist Mike Israetel has launched Genius Shot, a 100ml shot containing 23 grams of BLG whey protein and zero sugar, fat, and carbs. Offered in two flavors – Orange Cream and Blue Raspberry – the shots are available on the brand’s website for $44.99 per 12-pack. For more information, visit geniusshot.com.
Celsius
Better-for-you energy drink maker Celsius, which acquired Alani Nu last month, has unveiled its latest flavor: Mango Lemonade. Each 12 oz. can has 200mg of caffeine and features the brand’s proprietary MetaPlus formula, including green tea with EGCG, ginger and guarana seed. Celsius Mango Lemonade is available on Amazon for $24.99 per 12-pack. For more information, visit celsius.com.
MANE DRINK
New brand MANE DRINK is seeking to make a splash in the functional beverage set with its line of ready-to-drink nitro cold brew coffees infused with Lion’s Mane extract. Available in two flavors – Café Noir and Café Vanille – the 12 oz. cans are formulated without artificial flavors and added sugars. The RTDs will be available starting in Q2 2025. For more information, visit manedrink.com.
Qualify
As consumer demand for high-protein beverages continues to rise, Qualify Protein, a subsidiary of TNUVA USA Inc., has dropped Creamy French Vanilla Whey Protein Powder. The drink mix has 25 grams of protein per serving, as well as 5.5 grams of BCAA, 2.7 grams of Leucine, 1.4 grams of Isoleucine, 1.4 grams of Valine and 12.9 grams of EAA. Qualify Protein Creamy French Vanilla is available on the brand’s website for $39.99 per 23-serving tub. For more information, visit qualifyprotein.com.
C4
Nutrabolt’s C4 Performance Energy has again teamed up with Jolly Rancher to create its latest energy drink flavor: Peach Jolly Rancher. Each 16 oz. can contains 200mg of caffeine, key nutrients like Niacin and Vitamin B12 and Betapower for muscle cell hydration. The new offering joins C4’s other Jolly Rancher energy drink flavors, Blue Raspberry, Green Apple and Watermelon. For more information, visit cellucor.com/pages/c4-energy.
Lifeway Foods
Just in time for spring, Lifeway has unveiled its latest kefir flavor: Sakura Cherry Blossom. The LTO contains 10 grams of protein and 12 live and active probiotic cultures per serving to support immune system health and a diverse microbiome. Lifeway Sakura Cherry Blossom Kefir is now available at retailers nationwide. For more information, visit lifewaykefir.com.