In this week’s new products roundup, Wildwonder partners with at-home manicure kit maker Le Mini Macaron on a cross-branded collaboration, Red Bull gears up for warmer weather with its latest Summer Edition, and Olipop relaunches Orange Cream as a permanent option.
AN SUPPS x TANG
AN SUPPS has partnered with TANG to launch a line of branded sports nutrition products, including the ABE x TANG Performance Energy Drink. Each 11.2 oz. can has 200mg caffeine, 2,000mg Beta-Alanine, 2,000mg Citrulline Malate and 200mg L-Theanine. The new product is available on AN SUPPS’ website for $24.99 per 12-pack. For more information, visit ansupps.com.
Red Bull
Energy drink giant Red Bull has unveiled this year’s Summer Edition flavor: White Peach. The LTO will be available with and without sugar in magenta-colored 8.4 oz. and 12 oz. cans. Red Bull Summer Edition White Peach is now rolling out to retailers nationwide. For more information, visit redbull.com/us-en.
Yuzuco
Los Angeles-based Yuzuco has made its first foray into the ready-to-drink beverage market with two new releases: Green Tea Yuzu-Ade and Sparkling Yuzu-Ade. The former, which is sweetened with honey and cane sugar, features a 60:40 ratio of green tea to “yuzu-ade.” The latter is described as a “cold-pressed soda” that reimagines traditional lemonade with a bubbly twist and the aromatic flavor of yuzu. For more information, visit theyuzu.co.
5-hour Energy
5-hour Energy is taking inspiration from a classic summer carnival treat for its latest limited-edition energy shot flavor: Cotton Candy. Each 1.93 oz. sugar-free shot contains 230mg caffeine. The new offering is exclusively available at participating 7-Eleven, Speedway and Stripes Stores across the country. For more information, visit 5hourenergy.com.
Pressed
Pressed has unveiled its latest innovation, Blue Aura Energy Shot. The new liquid – crafted with pineapple, apple, lime, mint and blue spirulina – features 100mg caffeine, 200mg L-Theanine and 100% of your daily Vitamin C. Consumers can purchase the Pressed Daily Blue Aura Energy Shot on the brand’s website for $22 per 7-pack. For more information, visit pressed.com.
Happy Products x Tate’s
Happy Products, the coffee company founded by Marvel star Robert Downey Jr., has teamed up with Tate’s Bake Shop to create a Chocolatey Chip RTD Latte. The limited-edition drink, inspired by Tate’s signature thin and crispy chocolate chip cookies, is described as “perfect for mocha lovers craving something extra special.” The Chocolatey Chip RTD Latte is available on Happy Products’ website for $13.99 per 4-pack of 11 oz. cans. For more information, visit happyproducts.com.
Hiya
Children’s health brand Hiya has launched Kids Daily Hydration, a curated powder packed with key nutrients and electrolytes designed to support healthy hydration and overall wellness. The berry-flavored product is crafted with real fruit powders and contains nutrients like potassium, prebiotic fiber, sodium, magnesium, Vitamin C, iron and calcium. Hiya Kids Daily Hydration is available on the brand’s website for $58 per 30-serving canister. For more information, visit hiyahealth.com.
Olipop
Prebiotic soda purveyor Olipop has announced the return of its fan-favorite Orange Cream flavor. And this time, it’s back for good. Olipop Orange cream is available on the brand’s website for $35.99 per 12-pack of 12 oz. cans and at Target stores nationwide with a SRP of $11.99 per 6-pack. For more information, visit drinkolipop.com.
Wildwonder x Le Mini Macaron
Wildwonder has joined forces with at-home manicure kit maker Le Mini Macaron to create its newest flavor, Cherry Lemonade. The lemon balm-infused flavor, which is both sweet and tart, was inspired by Le Mini Macaron’s “playful, poppy manicures.” Wildwonder x Le Mini Macaron Cherry Lemonade is available on the beverage brand’s website for $42 per 12-pack of 12 oz. cans. For more information, visit drinkwildwonder.com.
International Delight x Cinnabon
Just in time for summer (a.k.a. peak iced coffee season), International Delight is rolling out Cinnabon Iced Coffee in cans. As its name suggests, the product features tasting notes of cinnamon and cream cheese frosting. Cinnabon Iced Coffee cans are now available at select convenience, grocery and dollar stores nationwide with a SRP of $2.68 per 15 oz. can. For more information, visit internationaldelight.com.
Huel
Huel has announced the first-ever retail launch of its Black Edition High-Protein Complete Meal, exclusively at GNC stores nationwide and on GNC.com. Offered in three flavors – Chocolate, Vanilla and Banana – each serving contains 40 grams of plant-based protein and 400 calories. For more information, visit huel.com.
Rebel Rabbit
Hemp-derived THC beverage maker Rebel Rabbit has unveiled its latest Lab Rabbit limited-release flavor: Blackberry Lemon. Each 12 oz. can features 10mg THC and 40mg natural caffeine in a combo “aimed at enhancing both your buzz and your energy.” Rebel Rabbit Blackberry Lemon is available for purchase on the brand’s website. For more information, visit drinkrebelrabbit.com.