Consumers are rethinking their relationship with alcohol, and as a result a new beverage category has emerged. THC beverages like HOWDY are gaining traction, and category awareness is exploding Nationally. Born in Texas and made for easy living, HOWDY is a low-dose, fast-acting, THC seltzer built for front porch hangs, dive bar rounds, and everything between.
With classic cowboy flavors like Ranch Water, Paloma, Sweet Tea, and Lemonade, HOWDY delivers a consistent, sessionable experience without the next-day regret. Each can contains between 2.5 and 10mg of THC for a mellow buzz that complements—rather than disrupts—your day or night.
As demand grows for better-for-you social beverage options, HOWDY offers an alternative with a modern twist. HOWDY is available in multiple formats including 12oz and 16oz cans, draft and multi-serve 750ml/200ml spirits with their HOWDY HOOCH line.
Backed by shifting consumer habits and favorable legislation, the THC beverage category is poised to grow—and HOWDY is already on menus, in coolers, and riding high across Texas.
Opportunity: HOWDY meets a rising demand for low-dose cannabis experiences in retail and on-premise. With a focus on the social occasion, it’s not just another seltzer—it’s a new way to unwind, connect, and celebrate.