Tip Top Proper Cocktails is shaking up its leadership.
The canned cocktail company has named chief sales officer Nick Reely as its new CEO, effective July 1. Current CEO and co-founder Yoni Reisman will step away from day-to-day operations and move into the newly founded board as its chairman.
“Growing Tip Top from an idea into a $10 million business has been an incredible journey – one that simply wouldn’t have been possible without our remarkable team,” said Reisman in a statement. “As the company matures and enters its next phase, it’s natural for a leader whose strengths align with this stage of growth to step in.”
Reisman added that Reely “is an invaluable force and the right person to guide Tip Top forward.”
Tip Top debuted in 2020 with a line of classic cocktails in 100ml cans including the Manhattan, Old Fashioned and Negroni, all clocking in at around 30% ABV per serving. The Atlanta-based brand comes from music industry veterans and longtime friends Neal Cohen and Reisman.
As it was one of the early ready-to-drink (RTD) lines to offer a premium look and feel, Tip Top encouraged consumers to pour their libations over ice like they would at a bar. It helped that the cocktails were crafted with the help of Michelin award-winning bartender Miles Macquarrie of Atlanta’s Kimball House and branded by James Beard award-winner Bart Sasso of Sasso & Co.
Since launch the small company has aimed big with innovation, with marketing relying heavily on its collaborations with top bartenders and innovation churn. Most recently, Tip Top was named one of Food & Wine’s 2025 Game Changers.
Prior to his work with Tip Top, Reely served in senior leadership roles at Pabst Brewing Company, including vice president of marketing and senior marketing director, where he was responsible for strategy, campaign development and brand innovation.
Since joining Tip Top, Reely has played a pivotal role in tripling the company’s annual general market revenue between 2022 and 2024. He expanded Tip Top’s route-to-market from five to 25 states and built a national sales network, and helped the brand crack into the top 25 in retail dollar sales within the spirit-based RTD category last year, according to NIQ.