Channel Check: What’s Hot and What’s Not

SPOTLIGHT CATEGORY: BEER-CENTRIC SELTZER

Looks like White Claw has found its level, and that level is about $2 billion. As the category slows (look at the -4.5 points of overall decline) the OG brand is sitting pretty. The erstwhile top challenger, Boston Beer’s Truly is skidding out, and the rest of the category has bit players in big systems (Topo Chico) with only one brand moving through the pack (Happy Dad). Still, hard seltzers have been an important catalyst, validating the notion that there is opportunity on beer shelves for everything from RTD cocktails to NAs of all stripes.