Celebrity podcaster Alex Cooper’s beverage brand is jumping into the protein beverage set. With Unwell Hydration + Protein, the brand is extending its electrolyte Focus line by replacing the 75 milligrams of caffeine with 10 grams of clear whey isolate protein. Available in Peach Tangerine, Raspberry Melon, and Watermelon Strawberry flavors, each 16.9 oz. plastic bottle of Unwell + Protein has 2 grams of sugar, 10 calories, and 740 milligrams of electrolytes.
Things that stand out:
- The bold and fruity flavors make it very crushable for those post-workout consumers looking for a one-drink solution for hydration and protein.
- Branding stands out with inviting color choices that align with the flavor varieties.
- Peach Tangerine was our favorite, but all three flavors are distinct and thirst-quenching.
Things to consider:
- While there are only 2 grams of sugar and no fruit juice, there is still some lingering aftertaste thanks to the stevia leaf sweetener.
- The front label has clear callouts to the drink’s functional benefits, but a slightly bolder font on the flavor variety and the “enhanced hydration” would pop on-shelf a little more.
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Urban Remedy Organic Protein Collagen Shakes
Launched earlier this year, Urban Remedy’s Organic Protein Collagen Shakes, which come in Chocolate Protein and Vanilla Protein varieties, are positioned as full-fledged meal replacements. Both drinks feature a cashew milk base, 0 grams of added sugar, and organic bovine collagen (10 grams per bottle). The Chocolate Protein delivers 30 grams of protein and 310 calories, while the Vanilla Protein offers 28 grams of protein and 290 calories per 16-ounce bottle. Sweetened with monk fruit and date paste, the line aims to balance functionality and flavor with an ingredient list that emphasizes organic and grass-fed sources.
Things that stand out:
- Both flavors are well executed. The Chocolate flavor is rich and creamy, with a smooth finish.Vanilla is clean and mildly nutty, allowing the cashew base to shine.
- There’s a substantial macronutrient profile that’s suitable as a meal replacement. Strong protein and calorie content that delivers satiety and energy. Minimal sugar and organic ingredients enhance the shake’s nutritional appeal.
Things to consider:
- Somewhat noticeable stevia aftertaste may detract from the overall flavor balance.
- The packaging, while clean and informative, feels slightly clinical and could benefit from more inviting design cues.
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