Crystal Light
Libraries may be quiet, but these drinks aren’t. Crystal Light is introducing a trio of limited time offerings inspired by literature: Hibiscus Lemonade (Romance), Prickly Pear Lemonade (Mystery) and Passion Fruit (Fantasy). The brand is partnering with author/influencer Brooke Averick for activations during her book tour stops in NYC, Boston, Chicago, Dallas and LA. For more information, visit kraftheinz.com/crystal-light.
Electrolit
The rapid hydration brand is expanding its lineup of 12 oz. PET 6-packs with Strawberry Kiwi, now on shelves at Kroger, H-E-B, and Publix. Get more details at electrolit.com.
Capri Sun
Though the brand has launched various water-focused innovations over the years, Capri Sun’s latest attempt, Hydrate, comes in three flavors (Fruit Punch, Tropical Punch and Lemon Lime) and will roll out to retailers nationwide including Walmart and Target, plus Amazon. Head to capri-sun.com for more information.
Tree Time
North Carolina-based Wye Hill Hospitality is taking on the hemp-THC market with Tree Time, a line of infused seltzers launching in three flavors: Peach Ginger Mule, Blueberry Yuzu Lavender, and Spicy Cucumber Mint. Tree Time is priced between $16.99 and $21.99 per 4-pack, and is available for purchase online and at select Total Wine retailers in North Carolina. Learn more at drinkteatime.com.
Chobani
In response to fan demand, Chobani will be rolling out Cookies & Cream Creamer at retailers nationwide in early May for a limited time. For more information, visit chobani.com.
Celsius
Introduced this week at the Celsius Soccer Classic event, Celsius’ latest limited-time release is Electric Vibe, with notes of pineapple, orange, cherry and grape. For more information, visit celsius.com. 
PHX
The electrolyte-boosted energy drink has added a new flavor to its lineup: Pineapple. Find more details at drinkphx.com.
Tache
Pistachio milk maker Tache is refining its roster with the launch of a version made with just three ingredients: premium pistachios, filtered water and a pinch of pink Himalayan sea salt. It’s available now nationwide at Whole Foods Market for $8.49, with more retailers coming online later this year. Learn more at pistachiomilk.com.
Mitra9
Kava-enhanced drink Mitra9 has added a new flavor to its functional soda line: Bubbly Pop, Inspired by classic cola and champagne soda profiles. More details at mitra-9.com.
Nowadays
Hemp drinks facing an uncertain future? Not for Nowadays. Its latest release, Nowadays Extra Light, is a low-dose RTD designed to be compliant with the upcoming regulatory requirements by using just 0.4 mg of THC and 5 mg of CBD per 12 oz. can. Learn more at trynowadays.com.
Stir the Pot
Willie Nelson’s “Family Band” musician Kevin Smith is teaming with former Jones Soda president and COO Eric Chastain to launch Stir the Pot, a new line of hemp-infused coffee syrups going on sale online this month. The line features Vanilla Cream, Salted Caramel and Mexican Hot Chocolate flavors and each 0.7 oz. pack includes 10 mg of hemp-derived THC. Get more details at stir-the-pot.com.