Beverage Industry News, Reviews, Events, & Jobs

Carrie Underwood Enters CPG with HiNote Powder Brand Carrie Underwood Enters CPG with HiNote Powder Brand

Carrie Underwood Enters CPG with HiNote Powder Brand

by Brad Avery,

Award-winning musical artist Carrie Underwood is expanding her health and wellness app business fit52 into a CPG-aligned platform company with the launch of HiNote, a nutrition brand aimed primarily at female consumers.

BevNET Live NYC 2026: Ben Weiss on Vision, Grit, and the Next Beverage Wave BevNET Live NYC 2026: Ben Weiss on Vision, Grit, and the Next Beverage Wave

BevNET Live NYC 2026: Ben Weiss on Vision, Grit, and the Next Beverage Wave

by BevNET.com Staff,

Ben Weiss is back. After stops on television (Billion Dollar Idea) and the bookshelves (Basementality) the inspirational founder of Bai has returned to the beverage business with Crooked Soda, an idea based on his theory that a low-ABV fermented soda is the next big idea. Weiss isn’t just coming back to the beverage business, however – he’s also coming back to BevNET Live NYC 2026, where he’ll be sitting down for a conversation on entrepreneurship, brand building, investment, and the state of the industry.

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Taste Radio: From Oatly To Lasso. How A Veteran CEO Is Building Real Differentiation in CPG. Taste Radio: From Oatly To Lasso. How A Veteran CEO Is Building Real Differentiation in CPG.

Taste Radio: From Oatly To Lasso. How A Veteran CEO Is Building Real Differentiation in CPG.

by BevNET.com Staff,

Innovation is everywhere, but the majority of what consumers see is incremental change. What does it mean to do something meaningfully different? Lasso is attempting to answer that question. In this episode, CEO Mike Messersmith, the former Oatly executive who helped turn oat milk into a cultural phenomenon, shares how his company is rethinking food from the ground up.

In L.A., Stars Dish on Celebrity Brands In L.A., Stars Dish on Celebrity Brands

In L.A., Stars Dish on Celebrity Brands

by Jeffrey Klineman,

Celebrity Brands. If they aren’t the only brands one can have – and one might have been led to believe we’re all headed that way, given the casting call that went out for panels at the Beverage Forum, which took place last week in L.A. – they’re a growing part of the business.

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Yerba Madre Hires Jimmy DeCicco as SVP of Revenue Growth Yerba Madre Hires Jimmy DeCicco as SVP of Revenue Growth

Yerba Madre Hires Jimmy DeCicco as SVP of Revenue Growth

by Brad Avery,

DeCicco confirmed to BevNET that he has taken the role at the leading U.S. yerba mate maker, which has been focused on growing its East Coast presence about a year after rebranding the business from its former identity, Guayakí.

New Hard Lemonade RTDs Squeeze Out Mainstays New Hard Lemonade RTDs Squeeze Out Mainstays

New Hard Lemonade RTDs Squeeze Out Mainstays

by Ferron Salniker,

If hard tea feels like a tidal wave of ready-to-drink (RTD) disruption, hard lemonade is experiencing a tsunami, according to a new analysis from Bump Williams Consulting (BWC).

Retailers Add More Space For High ABV RTDs, NA Analogs, THC Retailers Add More Space For High ABV RTDs, NA Analogs, THC

Retailers Add More Space For High ABV RTDs, NA Analogs, THC

by Ferron Salniker,

Buyers at some of the largest bev-alc chains are carving out shelf space for non-alc (NA) analogs and hemp-derived THC beverages, while meeting demand for culturally-inspired and high ABV ready-to-drink (RTD) cocktails.