Zevia Bets on Brand Reset, Single Cans Under New CEO As Pricing Drives Q2 Sales
Zevia is pairing a leadership transition with its biggest-ever marketing investment to accelerate growth through stronger brand awareness and improved retail execution.
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Zevia is pairing a leadership transition with its biggest-ever marketing investment to accelerate growth through stronger brand awareness and improved retail execution.
Diageo CEO Dave Lewis unveiled a $1 billion cost-cutting plan for the struggling drinks giant today, alongside a broader push into ready-to-drink (RTD) cocktails and more accessible formats.
Both volume gains (+6.5%) and pricing hikes (+3.5%) helped buoy KDP’s U.S. beverages division, which will soon be operating as its own entity after KDP separates its coffee business into its own publicly traded company.
Functional beverage maker RYSE is facing a proposed class action suit alleging that its clear protein drinks contain 6% to 11% less whey protein than the advertised 22 grams per 500mL.
NoBiggie's light, fruit-forward and kid-friendly drinking experience often feels closer to flavored sparkling water than a traditional juice drink
Celsius Holdings’ “modern energy portfolio” approach appears to be paying off, as strong performances from Alani Nu and Rockstar Energy helped offset another challenging quarter for its core brand.
Hydration, clean label, plant-based – when it comes to leading beverage industry trends, coconut water is having a moment, and consumers are responding.
Republic National Distributing Company (RNDC) filed for Chapter 11 bankruptcy in July, closing out a slow-motion collapse that has reshaped bev-alc’s distribution tier and emboldened new total beverage power players.
In this issue: Uncle Arnie's raises $2 million, Celtic Sea Salt makes first beverage play, BellRing targets stronger profits, Minute Maid moves into hard tea and more
Primo Brands is entering the second half of 2026 with signs that its post-merger operational turnaround is taking hold, with stronger retail demand and premium water sales.
It's all about Walmart this week, as the country's largest retail chain brings Mitra9's functional drinks online, and functional coffees from Javvy and Laird Superfood into its stores.
Cannabev Uncle Arnie’s raised $2 million from previous investors as it doubles down on both recreational cannabis and hemp-derived THC drinks.
Fifty-year-old salt seller Celtic Sea Salt is extending its clean label, naturally sourced mineral salt into the beverage set for the first time.
BellRing Brands is entering a new chapter under CEO Michael Axelrod with a strategy centered on stronger execution, expanded distribution and innovation.