Beverage School
Brand Development: Brand Research
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Description
Neil Kimberley, VP Strategy and Brand Development at Essentia Water, discussing what beverage sets he sees that are generating the most interest amongst consumers.
Details
- Category
- Brand Development
- Tags
- Beverages , Craft Beer , Snacks
- Run Time
- 4 minutes 17 seconds
- Last Updated
- 4/28/2014
Table of Contents
- What areas of the beverage set do you see generating the most interest amongst consumers?
- Do you think we’re in a situation now where brands do better to look at consumer segmentation for growth or better off offering a proposition and seeing if a consumer segment will move towards it?
- How does a brand research and analyze consumer data to determine which segments are purchasing their product?
- Can you learn anything from visiting stores that carry your product?