Beverage School
Lifestyles of Health and Sustainability (LOHAS)
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Description
The definition and discussion of 'Lifestyles of Health and Sustainability' (LOHAS) with Neil Kimberley,VP Strategy and Brand Development at Essentia Water.
Details
- Category
- Brand Development
- Tags
- Beverages , Snacks
- Run Time
- 7 minutes 57 seconds
- Last Updated
- 4/28/2014
Table of Contents
- How would you define Lifestyle of Health and Sustainability (LOHAS)?
- How has LOHAS affected consumer good products?
- Do LOHAS brands have to have defined social mission or can they be associated with LOHAS qualities?
- What percentage of the consumer base is more excited about a LOHAS brand vs. a price sensitive or tasteful brand?
- What are some key characteristics of LOHAS brand packaging?
- What does the LOHAS demographic look like?