Drink Hippie, the parent company of THC-infused seltzer Hippie Water, is targeting a new daypart with the launch of Hippie Energy, a moderately caffeinated, hydration-forward, non-THC energy drink.
This week’s new drinks feature Laird’s entrance into dairy-based protein coffee, an incoming creatine soda launch and zero sugar offerings from V8 Energy and Planet Oat.
Last fall, the Florida-based beverage startup quietly unveiled new packaging for its portfolio of THC yerba mate beverages. The brand simplified its branding with a can design featuring the jungles of South America intended to help Milonga reach a broader, mainstream audience.
Coconut water-based sports drink brand Coco5 has secured its largest tranche of growth capital to date as it looks to expand its retail footprint and scale its leadership team.
Chicago’s City Council excluded hemp beverages and CBD products from a new law banning the sale of hemp-derived THC within the city.
Both direct alcohol replacements and functional “alcohol adjacent” drinks are surging in popularity, but new data suggests the two categories are growing for different reasons – and are not necessarily competing.
The Massachusetts-based brand is the first beverage maker to adopt the new certification and on-package label aimed at helping consumers identify ultra-processed foods.
This week's reviews feature a pair of powerful pairings: HOP WTR teams up with an iconic SoCal craft brewer for an IPA-inspired Double Hopped release, while Gorgie brings new energy (literally) into the flourishing protein category.
After a sluggish Christmas season, bev-alc showed some signs of stabilization in early January, with spirits and ready-to-drink (RTD) cocktails driving modest momentum, according to analysis of NIQ data from Goldman Sachs Equity Research.
What was once seen as a one-month reset may be evolving into something more lasting for a significant share of Dry January participants, consumer research firm Numerator found in a recent survey of 500 U.S. consumers who planned to partake in the ritual.
New beverage distribution gains include Uncle Arnie’s THC drinks in Specs, Wet Hydration dips into The Vitamin Shoppe and more gut health drinks for Target.
Backed by a $10 million investment in manufacturing tech, Langers Juice is looking to play a bigger role in the growing functional beverage boom.
Vodka-based, ready-to-drink (RTD) hard tea brand Surfside has become a $2 million-a-week or more brand for Stateside in Circana-tracked off-premise channels, but the company is looking beyond its breakout RTD.
Nowadays is deepening its regulatory bench with the hiring of a former Alcohol and Tobacco Tax and Trade Bureau (TTB) program manager as its first Director of Regulatory Affairs.
