American Premium Vodka Debuts in the United States
In a strategically timed move, American Premium Vodka debuts nationwide, providing a “made in America” option as an alternative to purchasing traditional Russian vodka.
Mortal Launches POWER, a Prebiotic Sparkling Water Line
Mortal, a Colorado-based beverage company that got its start in probiotic packed kombucha, is now entering the canned sparkling prebiotics water world with Mortal POWER.
GURU Launches ‘Made with Plants’ Campaign
GURU Organic Energy Corp., Canada’s leading organic energy drink brand, announces the launch of Made with Plants, a national campaign that highlights GURU’s exclusive market position as the only plant-based drink in its category, and introduces Guayusa Tropical Punch to Canadians from coast to coast after its successful launch in Quebec in late 2021.
Pepsi Releases Limited Batch of Pepsi Maple Syrup Cola in Partnership with IHOP
In partnership with IHOP, Pepsi is celebrating pancake lovers everywhere with a new highly limited-edition flavor, Pepsi Maple Syrup Cola, that combines the indulgent flavor profile of maple syrup with the crisp, refreshing caramel notes of a Pepsi.
Red Bull Launches Summer Edition Strawberry Apricot
Santa Monica, Calif.– With bright summer days on the horizon, Red Bull unveils the latest in their Red Bull Edition series with the launch of Red Bull Summer Edition Strawberry…
Koita Expands National Distribution Through United Natural Foods and KeHE Distributors
Koita Foods, the maker of premium Italian plant-based milks, is pleased to announce that it has expanded the distribution of its products through United Natural Foods, Inc. (UNFI) and KeHE…
People Moves: Mocktails Hires Brian Barrett as SVP Hospitality
After more than three years doing business exclusively in the U.K., non-alcoholic cocktail brand Mocktails has hired former GoTab SVP as its SVP of Hospitality to support its return to the U.S. market; Also, Laird Superfood hires a new SVP of sales and Super Coffee brings on a new president.
Allied Beverage Group and Provi Announce New Collaboration
Elizabeth, N.J. and Chicago, Ill.–Allied Beverage Group, New Jersey’s largest and most comprehensive wine and spirits distributor, and Provi, the fastest-growing ecommerce marketplace for the beverage alcohol industry, today announced…
NOCCO Launches New Blood Orange Flavor
LOS ANGELES, Calif.– NOCCO – the leading no carb, branched chain amino acids (BCAA) beverage company – will launch their newest flavor, Blood Orange, on March 23rd. This newest flavor…
6 RTD Cocktails to Prepare for Warmer Weather
In this gallery, we highlight some of the notable recently releases across RTD tequila, vodka, and whiskey-based drinks, including the launch of rum based hard seltzer Casalú, a slim can lineup of ranch waters, mojitos and vodka sodas from Cutwater Spirits, and a RTD Classic Daiquiri from OTR Premium Cocktails that features a “pop of bright lime.”
Elevator Talk: Psychedelic Water, Starryside, GoodSport, RUUTS, Doodles
Watch founders and CEOs introduce their brands and provide a recap of recent news and updates. This week's special co-host is Mark Gallo of Nor-Cal Beverage Co., who shared his thoughts, questions and feedback with the participants.
Historic Auction of Ultra-Rare Buffalo Trace Distillery Whiskey Raises $280,000 for Charity
Buffalo Trace Distillery held a historic auction of five ultra-rare, six-liter bottles of O.F.C. Bourbon Whiskey, distilled in 1982. The 234-year-old distillery’s only vintage-dated bourbon, the six-liter O.F.C. Bourbon was…
Proud Source Water Announces Release of Sleek, Sustainable 12 oz. Can Packaging
Boise, Idaho – Proud Source Water, making a positive impact through a fundamentally different approach to water: caring for our planet, our communities and our health all at the same…
Expo West: Orro’s Tabitha Brown and Shaun Neff on Building an Authentic Plant-Based Brand
In this video, recorded at Natural Products Expo West 2022, Orro founder Shaun Neff and partner Tabatha Brown how the product is being positioned within the beverage market as well as how they believe brands can stand out in the competitive plant-based space.