News

Pure Leaf is Putting the Ice in National Iced Tea Day with Diamond Giveaway

To celebrate National Iced Tea Day on June 10, Pure Leaf is serving their real brewed iced tea with a side of extra ice. Consumers have a chance to win real ice - we're talking half carat diamond earrings kind of ice - along with free real-brewed Pure Leaf Sweet Iced Tea.

C4 Launches New Pre-Workout Supporting Wounded Warriors

The #1 Global pre-workout brand, C4, is back with another must-have product, C4 Ultimate x Wounded Warrior Project Pre Workout Powder, the most recent in a line of products launched in partnership with the Wounded Warrior Project (WWP), a nonprofit committed to helping veterans and active duty service members.

Five Trends Impacting Global BevAlc Growth, According to the IWSR

Global beverage alcohol is projected to deliver over $21.6 billion to the global economy by the end of 2023, with premium plus segments and no/low alcohol representing bright spots, according to a report from the IWSR Drinks Market Analysis released today.

Diageo CEO Ivan Menezes Dead at 63

Diageo CEO Ivan Menezes, who led the world’s biggest spirits company for a decade, died at the age of 63 after a brief illness, the company announced on Wednesday. Debra Crew has been named interim CEO, effective immediately.

Brown-Forman: Premium Whiskey, RTDs Drive FY 2023 Growth

Spirits group Brown-Forman reported 8% organic growth in its fiscal 2023 year, fueled by its major whiskey brands Jack Daniel’s Tennessee Whiskey and Woodford Reserve, as well as the launch of Jack & Coke ready-to-drink cocktail, the company reported in its Q4 earnings presentation today.

SAYSO Unveils New Sustainable Packaging And New Cocktails

SAYSO, the world’s first craft cocktail tea bags creating a new category in the ready-to-drink space, is unveiling new product packaging and two new flavors just in time for the brand’s 1-year anniversary.