News

Penelope Bourbon Announces Limited Release of Valencia

Award-winning bourbon whiskey brandPenelope Bourbon announced the limited-release of its newest bourbon, Valencia, Penelope’s first bourbon to be finished in Vino de Naranja casks from Spain.

Pernod Ricard USA Selects Publicis Santé as Its Creative Media Partner

Premium spirits and wine leader Pernod Ricard USA is pleased to announce the selection of Publicis Santé, a bespoke solution within Publicis Groupe, as its new media agency of record for its robust portfolio of brands spanning Spirits, Wine, and RTDs.

Relaxation Beverage Brand Leilo Acquired by Fiji Kava

As the relaxation beverage category has expanded, multiple brands within the space have made a concerted effort to diversify their ingredients beyond a single source, whether CBD, L-theanine or another additive.

Coffee mate Collabs with Pop-Tarts & Twix

Coffee mate has done it again! This January, the brand is bringing you two iconic new creamer collabs that are sure to sweeten your day (and your cup of joe!). 

Red Bull Co-Founder Dietrich Mateschitz Dies at 78

Dietrich Mateschitz, the co-founder of pioneering energy drink brand Red Bull and owner of the Red Bull Formula One racing team, has died at the age of 78. Mateschitz’s death was announced Saturday by officials for the company’s Formula One team during the United States Grand Prix in Austin, Texas.