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Functional coffee brand Throne Sport Coffee is expanding its roster of professional athlete ambassadors with the addition of Chicago Cubs third baseman Alex Bregman in an “equity-backed alignment.”
How did two 20-something founders turn a $7,000 investment into one of the fastest-growing brands in CPG, now selling one unit every three seconds? It started with a deceptively simple idea, relentless sampling, meticulous planning and a confident bet that protein ice cream could outshine the biggest names in the game.
The YTD 2026 Beverage Performance report from 3 Tier Beverages highlights a market undergoing a meaningful recalibration, with modest top-line declines masking significant structural shifts.
Billion-dollar deals, breakout brands, and “crazy ideas” that actually worked. The hosts dive into a wave of recent CPG acquisitions and what they signal for founders. Plus, a look at brands going global, a buzzworthy Negroni-inspired sparkling water, and a conversation with industry veteran Jeff Church and “Peaky Blinders” actor Matthew Postlethwaite on their upstart protein soda brand, Proda.
This week's new products gallery features several protein releases (of course) but also sees Prime playing in creatine, Cann and good2grow going "big" (in very different ways), and a sweet coffee treat courtesy of Chobani.
This week's reviews examine a pair of upstart brands looking to shake up existing categories: protein soda Proda and organic vitamin-enhanced drink mix Fave.
Evergreen founder and CEO Emily Groden arrived at Expo West 2026 leading one of the fastest-growing brands in frozen breakfast. But just a few years earlier, she was pitching corner stores with a toaster tucked into a duffel bag. In this episode, Emily explains how Evergreen is leveraging innovation, strong retail data and a sharper family-focused brand identity to scale across channels.
Coinciding with the nationwide rollout of its recently revived Mr. Pibb product, The Coca-Cola Company has enlisted NBA legend Scottie Pippen for a new campaign highlighting the CSD’s star status.
From Vita Coco's lemonade treat to canned sangria for Tost-ing, this week's new products include fruit flavors as brands anticipate the warmer spring weather.
David Protein just got hit with a lawsuit claiming its macros don’t add up, raising familiar questions about labeling, ingredients, and what happens when a fast-growing brand lands in the legal spotlight. The team breaks down the claims, why brands become litigation magnets, and whether consumers will care. Plus: a readout from Seafood Expo North America and Stiller Soda’s attention-grabbing social push.
Two new takes on coffee are under the spotlight this week, as we sip coffee sodas from Esspo and Nguyen Coffee Supply's new Cinnamon Coconut Latte.
Gary Vaynerchuk believes the future of CPG might look a lot more like Pokémon than packaged goods. In this episode, Gary unveils his new better-for-you gummy brand Very Luckee, and how he’s betting big on collectibles as a driver of consumer engagement. He also explains why he’s bullish on organic social media to power its growth and why entrepreneurs should embrace “micro quitting.”
At Natural Products Expo West last week, BevNET caught up with Bloom CEO and co-founder Greg LaVecchia to chat about where the brand is finding organic traction with female consumers, the importance of Bloom's digital-first strategy, the rise of clear protein and what innovation Bloom has in store for this year.
Protein is great, but how is that supposed to keep us awake in the afternoon? Luckily this past week has seen plenty of innovation in the caffeine world, with buzzy releases from coffee stalwarts Happy, La Colombe and Dunkin', along with energy-boosted launches from Sparkling Ice and Liquid I.V.